{"id":679,"date":"2008-04-24T10:27:00","date_gmt":"2008-04-24T15:27:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/04\/24\/old-money-is-old-fashioned-acura-ad\/"},"modified":"2009-11-28T19:23:16","modified_gmt":"2009-11-29T00:23:16","slug":"old-money-is-old-fashioned-acura-ad","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/04\/24\/old-money-is-old-fashioned-acura-ad\/","title":{"rendered":"Old Money Is Old-Fashioned: Acura Ad"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/class.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/2class.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5192834886615556722\" border=\"0\" \/><\/a><\/p>\n<p>I found this ad in Rolling Stone and thought it was an interesting take on class. The text at the top says:<\/p>\n<blockquote><p>This isn&#8217;t trust-fund luxury. This is start-up, do-it-yourself, this is gonna be the next big thing luxury. A new generation has arrived.<\/p><\/blockquote>\n<p>At the bottom it says:<\/p>\n<blockquote><p>Introducing the all-new Acura TSX. Forget silver-haired luxury. This is modern, i-VTEC, ELS Surround Sound luxury. Luxury that innovates, with features like the most advanced on-screen weather information and alerts. And luxury that thrills, with an aggressive new body style, a re-tuned engine, and a sport-minded suspension. The TSX with Technology Package. It&#8217;s luxury for a whole new generation. See it at acura.com.<\/p><\/blockquote>\n<p>So they&#8217;re playing on the idea of the self-made man&#8211;he creates the &#8220;next big thing,&#8221; he &#8220;innovates.&#8221; And he&#8217;s young and &#8220;modern.&#8221; And &#8220;aggressive.&#8221; All in contrast to those who inherit wealth, who are &#8220;silver-haired&#8221; and, presumably, not aggressive or brave enough for this car. This could be useful for a discussion of social class, in particular the old-money\/new-money divide, as well as different ideas of masculinity.<\/p>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I found this ad in Rolling Stone and thought it was an interesting take on class. The text at the top says: This isn&#8217;t trust-fund luxury. This is start-up, do-it-yourself, this is gonna be the next big thing luxury. A new generation has arrived. At the bottom it says: Introducing the all-new Acura TSX. Forget [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,55,2087,221],"class_list":["post-679","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-class","tag-gender","tag-gender-masculinity","tag-cars"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":1,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/679\/revisions"}],"predecessor-version":[{"id":16899,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/679\/revisions\/16899"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}