{"id":67463,"date":"2015-10-19T10:14:23","date_gmt":"2015-10-19T15:14:23","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=67463"},"modified":"2015-10-20T00:52:45","modified_gmt":"2015-10-20T05:52:45","slug":"114-years-young-lightbulbs-before-planned-obscelesence","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2015\/10\/19\/114-years-young-lightbulbs-before-planned-obscelesence\/","title":{"rendered":"114 years young: Lightbulbs before planned obscolesence"},"content":{"rendered":"<p>There is a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Centennial_Light\" target=\"_blank\">light bulb<\/a> in a fire station in Livermore, CA that has been burning since 1901. It was manufactured in the late 1890s. And, yes, there is a <a href=\"http:\/\/www.centennialbulb.org\/photos.htm\" target=\"_blank\">BulbCam<\/a>.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2015\/07\/132.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-67464\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2015\/07\/132.jpg\" alt=\"13\" width=\"319\" height=\"425\" \/><\/a><\/p>\n<p>According to Hunter Oatman-Stanford, writing for\u00a0<a href=\"http:\/\/www.collectorsweekly.com\/articles\/let-there-be-light-bulbs\/\" target=\"_blank\">Collectors Weekly<\/a>, the first homes that had electricity were\u00a0serviced entirely by electric companies. He explained:<\/p>\n<blockquote><p>Generally, customers would purchase entire electrical systems manufactured by a regional supplier who would handle installation and upkeep. If a bulb \u201cburned out,\u201d meaning the filament had deteriorated from repeated heating, someone would come and replace it for you [for free].<\/p><\/blockquote>\n<p>Given this business model, it made sense to try to\u00a0develop bulbs\u00a0that would burn out as infrequently as possible, and the goal was to make ones that would last forever. The one in Livermore was made by the Shelby Electric Company and, interestingly,\u00a0no one remembers what they did to make their time-defying\u00a0bulbs. For now, at least, their secrets are\u00a0a mystery.<\/p>\n<p>Only later, when electric companies\u00a0turned over the job of replacing lightbulbs to homeowners, did they decide that it would be more profitable to make\u00a0cheap bulbs\u00a0that burned out frequently.\u00a0As of around 1910, companies were charging the equivalent of $33 for a 1,500 hour lamp\u00a0(which is about the same life of an\u00a0incandescent bulb\u00a0today). Yikes. At least the price has gone down.<\/p>\n<p>We call this <em>planned obsolescence<\/em>: the practice of designing products with a predetermined expiration date aimed at forcing consumers into repeat purchases. Since the mid-1900s, more and more products have been literally designed to fail. In some cases, we seem to have fully accepted cyclic purchasing\u00a0(think, for example, of the constant replacing of our electronic devices) or we are embarrassed into doing so (think fashion and the stigma of driving an old car). Other times, like with the lightbulb, we just assume that this is the best engineers can do.<\/p>\n<p>Planned obsolescence is criticized for being wasteful. How many light bulbs sit in landfills today? How many natural resources have we extracted or burned up to make their replacements? How many cargo ships and semis have been filled with lightbulbs and taken around the world?<\/p>\n<p>The little lightbulb in Livermore is a great reminder that just because we live in technologically advanced societies doesn&#8217;t mean we always have access to the most advanced technology. Other forces are at work.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>There is a light bulb in a fire station in Livermore, CA that has been burning since 1901. It was manufactured in the late 1890s. And, yes, there is a BulbCam. According to Hunter Oatman-Stanford, writing for\u00a0Collectors Weekly, the first homes that had electricity were\u00a0serviced entirely by electric companies. He explained: Generally, customers would purchase [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":67464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,98,23633,23635,253,290],"class_list":["post-67463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-economics","tag-capitalism","tag-economics-corporations","tag-economics-history","tag-history","tag-sciencetechnology"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2015\/07\/132.jpg","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/67463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=67463"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/67463\/revisions"}],"predecessor-version":[{"id":68165,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/67463\/revisions\/68165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/67464"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=67463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=67463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=67463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}