{"id":661,"date":"2008-04-22T00:16:00","date_gmt":"2008-04-22T05:16:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/04\/22\/bud-lite-x-ray-vision-ad\/"},"modified":"2017-09-29T22:36:45","modified_gmt":"2017-09-30T03:36:45","slug":"bud-lite-x-ray-vision-ad","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/04\/22\/bud-lite-x-ray-vision-ad\/","title":{"rendered":"Bud Lite X-Ray Vision Ad"},"content":{"rendered":"<p>In this ad for Bud Lite, we see a reversal of the usual gender pattern&#8211;in this case, a woman has x-ray vision and uses it to imagine what men look like under their clothes. When a chubby man appears and she sees his body under his clothes, she&#8217;s disgusted and looks away:<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=cOEMI8HRhlA[\/youtube]<\/p>\n<p>An interesting example of men&#8217;s bodies under scrutiny.<\/p>\n<span class=\"ft_signature\"><em>Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>In this ad for Bud Lite, we see a reversal of the usual gender pattern&#8211;in this case, a woman has x-ray vision and uses it to imagine what men look like under their clothes. When a chubby man appears and she sees his body under his clothes, she&#8217;s disgusted and looks away: [youtube]https:\/\/www.youtube.com\/watch?v=cOEMI8HRhlA[\/youtube] An interesting [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[218,244,279,55,2103,2093,212,120],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bodies","tag-fat","tag-objectification","tag-gender","tag-gender-bodies","tag-gender-objectification","tag-alcohol","tag-sex"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":71858,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/661\/revisions\/71858"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}