{"id":64551,"date":"2014-10-29T09:00:58","date_gmt":"2014-10-29T14:00:58","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=64551"},"modified":"2014-11-07T21:59:20","modified_gmt":"2014-11-08T02:59:20","slug":"chart-of-the-week-the-business-of-halloween","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2014\/10\/29\/chart-of-the-week-the-business-of-halloween\/","title":{"rendered":"Chart of the Week: The Business of Halloween"},"content":{"rendered":"

The National Retail Federation estimates<\/a> that Americans will spend $7.4 billion dollars celebrating Halloween this year.\u00a0In total, 74% of households will buy something for Halloween and, among those, the average will spend $125<\/a>.<\/p>\n

\"2\"<\/a><\/p>\n

There’ll be a bumper crop of pumpkins<\/a>, more than ever before, and worth about $149 million dollars.<\/p>\n

\"4\"<\/a><\/p>\n

A full two-thirds of the population will buy a costume, spending an average of $77.52 each. That’s a record in terms of both spending and the sheer number of costumes sold.<\/p>\n

\"3\"<\/a><\/p>\n

Interestingly, the holiday has evolved from primarily a children’s holiday to one celebrated by adults, especially millenials. Less than half of the\u00a0money spent on costumes is going to costumes for children. Adults dress up (to the tune of $1.4 million) and their dress up their pets ($350 million). They also throw\u00a0parties for other adults and patronize bars and clubs, which increasingly feature Halloween-themed events, food, and drinks.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

The National Retail Federation estimates that Americans will spend $7.4 billion dollars celebrating Halloween this year.\u00a0In total, 74% of households will buy something for Halloween and, among those, the average will spend $125. There’ll be a bumper crop of pumpkins, more than ever before, and worth about $149 million dollars. A full two-thirds of the […]<\/p>\n","protected":false},"author":51,"featured_media":64553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,36,98,2124,254,8118],"class_list":["post-64551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-childrenyouth","tag-economics","tag-capitalism","tag-foodagriculture","tag-holidays","tag-organizationsinstitutions"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2014\/10\/212.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/64551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=64551"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/64551\/revisions"}],"predecessor-version":[{"id":64941,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/64551\/revisions\/64941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/64553"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=64551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=64551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=64551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}