{"id":6423,"date":"2009-12-22T10:45:32","date_gmt":"2009-12-22T15:45:32","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=6423"},"modified":"2014-01-20T01:53:14","modified_gmt":"2014-01-20T06:53:14","slug":"gender-gift-giving-and-advertising","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/12\/22\/gender-gift-giving-and-advertising\/","title":{"rendered":"Gender, Gift Giving, And Advertising"},"content":{"rendered":"

This ad, found in Town and Country<\/em>, features a man battling “a gift list of frightful aspect.”<\/p>\n

\"03-008\"<\/p>\n

Text:<\/p>\n

THE FABLE OF THE GENEROUS GENT AND THE LOATHSOME LIST.<\/p>\n

Once a generous sir, beset by a gift list of frightful aspect, vanquished the beast with one fell stroke of genuis in a quest triumphant at The Forum Shops.<\/p><\/blockquote>\n

It draws attention to what many of us feel, few of us say, and very, very few advertisers would emphasize: the gift giving mandate associated with Christmas (and, to a lesser degree, other U.S. holidays) can be an incredible emotional and financial burden, as well as a time suck.\u00a0\u00a0 I have no doubt that expressing dissatisfaction regarding gift giving is more acceptable, in general, for men than women (despite the fact that women do the majority of holiday-related chores).\u00a0 Thus, it’s no accident that this ad is aimed at men.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

This ad, found in Town and Country, features a man battling “a gift list of frightful aspect.” Text: THE FABLE OF THE GENEROUS GENT AND THE LOATHSOME LIST. Once a generous sir, beset by a gift list of frightful aspect, vanquished the beast with one fell stroke of genuis in a quest triumphant at The […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329,55,2087,254,23703],"class_list":["post-6423","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-emotion","tag-gender","tag-gender-masculinity","tag-holidays","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/6423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=6423"}],"version-history":[{"count":14,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/6423\/revisions"}],"predecessor-version":[{"id":61054,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/6423\/revisions\/61054"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=6423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=6423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=6423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}