This ad for the 2015 Kia Soul featuring hamster people is… charming.<\/p>\n
It’s also a very good example of advertising that\u00a0just up and shrugs and admits that its target is primarily men. \u00a0The scientists and engineers are all male and the audience is intended to identify with them. \u00a0The females are sexual objects that exist to attract and revel in\u00a0male attention. \u00a0They literally buy them at the pet store, for goodness’ sake.<\/p>\n
Hello Kia Soul! Like, women are 51% of the population and we make purchasing decisions. Maybe go with advertising that’s a tad more inclusive? You know, one or two female scientists would have been totally do-able.\u00a0Your weird science\u00a0could have included some hunks alongside the hotties. Maybe one of your guy engineers would have liked that, too. I’m just saying.\u00a0Being more inclusive would have been easy. <\/em>There’s no excuse for this.<\/p>\n But thanks for the hamsters.<\/p>\n [youtube]https:\/\/www.youtube.com\/watch?v=56C4kSlGkJ8[\/youtube]<\/p>\n Thanks to @MLerner_RBS<\/a> for the link!<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":" This ad for the 2015 Kia Soul featuring hamster people is… charming. It’s also a very good example of advertising that\u00a0just up and shrugs and admits that its target is primarily men. \u00a0The scientists and engineers are all male and the audience is intended to identify with them. \u00a0The females are sexual objects that exist […]<\/p>\n","protected":false},"author":51,"featured_media":63986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2093,120,54,23643],"class_list":["post-63984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-gender","tag-gender-objectification","tag-sex","tag-sexual-orientation","tag-sexual-orientation-prejudicediscrimination"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2014\/08\/29.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/63984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=63984"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/63984\/revisions"}],"predecessor-version":[{"id":71684,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/63984\/revisions\/71684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/63986"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=63984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=63984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=63984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}