{"id":63055,"date":"2014-06-26T09:00:41","date_gmt":"2014-06-26T14:00:41","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=63055"},"modified":"2014-07-05T15:18:34","modified_gmt":"2014-07-05T20:18:34","slug":"dude-you-need-to-get-into-nursing-how-organizations-recruit-men-to-nursing","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2014\/06\/26\/dude-you-need-to-get-into-nursing-how-organizations-recruit-men-to-nursing\/","title":{"rendered":"\u201cDude, You Need to Get into Nursing\u201d: How Organizations Recruit Men to Nursing"},"content":{"rendered":"

While there has been significant attention to recruiting women into STEM fields, what about the converse \u2013 recruiting men to female-dominated fields?\u00a0 My recent article<\/a> in Gender & Society<\/em> analyzes the recruitment strategies of key health care players, examining themes of masculinity in text, speech, and images.<\/p>\n

Some recruitment items, like this early poster from the Virginia Partnership for Nursing, asked viewers \u201cAre you man enough to be a nurse?\u201d Aspects of hegemonic masculinity \u2014 characteristics associated with being the culturally defined \u201cideal man\u201d \u2014 are common themes in the poster, including sports, military service, risk-taking, and an emotionally-reserved demeanor:<\/p>\n

\"1<\/a><\/p>\n

Since the \u201cAre You Man Enough?\u201d campaign in the early 2000\u2019s, nurse leaders have tried to make recruitment messages less ostensibly gendered. In discussing the American Assembly for Men in Nursing\u2019s (AAMN) new campaign, Don Anderson notes<\/a>:<\/p>\n

Nursing recruitment efforts needed to evolve from asking men if they were masculine enough to be a nurse to something less gender specific<\/p><\/blockquote>\n

Despite the effort to \u201cde-genderify\u201d nursing (Anderson\u2019s word), masculinity is still front and center. Though the slogan is different, materials continue to emphasize culturally idealized forms of masculinity. One of the AAMN\u2019s newest posters, \u201cAdrenaline Rush,\u201d avoids the \u201cman enough\u201d rhetoric, but maintains the theme of a stoic, emotionally-detached masculinity through visual cues. \u00a0Most of the nurse\u2019s face is covered \u2013 limiting emotional expression\u2014while risk-taking is emphasized.<\/p>\n

\"1<\/a><\/p>\n

But not all recruitment materials employ a macho form of masculinity. Johnson & Johnson\u2019s 30-second clip \u201cName Game\u201d portrays a caring and emotionally competent nurse:<\/p>\n

<\/object><\/p>\n

Key health care players, including an international organization (Johnson & Johnson), urban hospital systems, nursing programs, and organizations like the American Assembly for Men in Nursing (AAMN) have devoted resources to recruiting men into nursing. Analyzing their recruitment strategies reveals as much about contemporary tensions within masculinity as it does about the profession\u2019s push for gender diversity.<\/p>\n

Check out more of the recruitment materials and a more in-depth analysis in the\u00a0article<\/a>, \u201cRecruiting Men, Constructing Manhood: How Health Care Organizations Mobilize Masculinities as Nursing Recruitment Strategy.” \u00a0For a free copy, contact me at\u00a0cottingham@unc.edu.<\/a><\/p>\n

Marci Cottingham is a postdoctoral fellow in the department of Social Medicine at the University of North Carolina \u2013 Chapel Hill. She received her Ph.D. in sociology from the University of Akron. Her research spans issues of gender, emotion, health, and healthcare. For more on her work, visit her site<\/a>.<\/em><\/p>\n

Cross-posted at Pacific Standard<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

While there has been significant attention to recruiting women into STEM fields, what about the converse \u2013 recruiting men to female-dominated fields?\u00a0 My recent article in Gender & Society analyzes the recruitment strategies of key health care players, examining themes of masculinity in text, speech, and images. Some recruitment items, like this early poster from […]<\/p>\n","protected":false},"author":51,"featured_media":63059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2091,2087,2100,252,23703,293,76],"class_list":["post-63055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-gender","tag-gender-healthmedicine","tag-gender-masculinity","tag-gender-work","tag-healthmedicine","tag-marketing","tag-social-construction","tag-work"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2014\/06\/1-4.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/63055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=63055"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/63055\/revisions"}],"predecessor-version":[{"id":63249,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/63055\/revisions\/63249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/63059"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=63055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=63055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=63055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}