{"id":629,"date":"2014-04-04T09:00:00","date_gmt":"2014-04-04T14:00:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/04\/14\/using-racial-stereotypes-to-remind-women-that-housework-is-their-responsibility\/"},"modified":"2015-09-01T21:16:56","modified_gmt":"2015-09-02T02:16:56","slug":"using-racial-stereotypes-to-remind-women-that-housework-is-their-responsibility","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2014\/04\/04\/using-racial-stereotypes-to-remind-women-that-housework-is-their-responsibility\/","title":{"rendered":"Using Racial Stereotypes to Gender a Laundry Product"},"content":{"rendered":"

Flashback Friday.<\/em><\/p>\n

Behold, one of my favorite things on SocImages. \u00a0This pair of Italian commercials are for a do-it-yourself fabric dye. \u00a0First, commercial #1 (no Italian needed):<\/p>\n

<\/object><\/p>\n

Message: “Coloured is better” or black men are physically and sexually superior to white men.<\/p>\n

\"Screenshot<\/a><\/p>\n

BUT WAIT! \u00a0Wait till you see the twist in commercial #2!<\/p>\n

<\/object><\/p>\n

When the man tries to use the dye to transform his wife, it becomes clear that the dye only works one way. \u00a0Clearly, it is designed for women to produce the (heteronormative, racialized) object of desire that they supposedly want. \u00a0Message: Coloreria is “What women<\/em> want” or the laundry room is for ladies.<\/p>\n

Originally posted April 2008, thanks to \u00a0Elizabeth A.<\/a>\u00a0and\u00a0Feministing<\/a>.\u00a0\u00a0Also in women-are-responsible-for-cooking-and-cleaning:\u00a0women love to clean<\/a>,\u00a0homes of the future<\/a>,\u00a0what’s for dinner, honey?<\/a>,\u00a0liberation through quick meals<\/a>, and\u00a0my husband’s an ass<\/a>.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Flashback Friday. Behold, one of my favorite things on SocImages. \u00a0This pair of Italian commercials are for a do-it-yourself fabric dye. \u00a0First, commercial #1 (no Italian needed): Message: “Coloured is better” or black men are physically and sexually superior to white men. BUT WAIT! \u00a0Wait till you see the twist in commercial #2! When the […]<\/p>\n","protected":false},"author":51,"featured_media":62203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2088,2100,778,23695,272,1819,285,1760,1757,76],"class_list":["post-629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-gender","tag-gender-marriagefamily","tag-gender-work","tag-intersectionality","tag-intersectionality-gender-x-race","tag-marriagefamily","tag-nation-italy","tag-raceethnicity","tag-raceethnicity-blacksafricans","tag-raceethnicity-whiteseuropeans","tag-work"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2008\/04\/13.jpg","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=629"}],"version-history":[{"count":8,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/629\/revisions"}],"predecessor-version":[{"id":62263,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/629\/revisions\/62263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/62203"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}