{"id":62065,"date":"2014-12-26T11:00:08","date_gmt":"2014-12-26T16:00:08","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=62065"},"modified":"2017-09-17T17:42:39","modified_gmt":"2017-09-17T22:42:39","slug":"doing-gender-with-the-face-erika-linder","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2014\/12\/26\/doing-gender-with-the-face-erika-linder\/","title":{"rendered":"Doing Gender with the Face, Featuring Erika Linder"},"content":{"rendered":"

\"2\"<\/a>Sociologists often say that gender is partly a performance. How we talk and laugh and what we say; how we stand, sit, and move; how we dress, wear our hair, and adorn our faces and bodies with make up and accessories — all these things are gendered. Insofar as we follow the rule that we perform in ways that match our genitalia, male-bodied and female-bodied people will\u00a0seem more different, more “opposite,” than they really are.<\/p>\n

Today I stumbled across another really striking example of gender performance. This one involves model Erika Linder doing both masculinity and femininity in a commercial for JC Jeans Company. What is striking to me is how she does gender with her face<\/em>. It reveals that the “sexy model face” isn’t built into our DNA, bone structure, or psychology, but projected. Here are two stills, both Erika Linder; the whole commercial is embedded below.<\/p>\n

\"11\"<\/a> \"12\"<\/a><\/p>\n