{"id":6050,"date":"2009-01-20T23:07:30","date_gmt":"2009-01-21T04:07:30","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=6050"},"modified":"2017-10-01T22:10:11","modified_gmt":"2017-10-02T03:10:11","slug":"advertising-with-obama","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/01\/20\/advertising-with-obama\/","title":{"rendered":"Advertising with Obama"},"content":{"rendered":"<p>I am curious as to what you, Readers, think of the recent rash of advertising capitalizing on Obama&#8217;s &#8220;brand.&#8221; Here are some examples (found <a href=\"http:\/\/copyranter.blogspot.com\/2009\/01\/buds-terrible-us-too-obama-ad.html\" target=\"_blank\" rel=\"noopener\">here<\/a>, <a href=\"http:\/\/animalnewyork.com\/news\/2009\/01\/change-ikea-can-cash-in-on.php\" target=\"_blank\" rel=\"noopener\">here<\/a>, <a href=\"http:\/\/www.ibelieveinadv.com\/2009\/01\/berlitz-language-school-yes-we-can\/\" target=\"_blank\" rel=\"noopener\">here<\/a>, and <a href=\"http:\/\/adweek.blogs.com\/adfreak\/2009\/01\/pepsi-and-its-celebrities-glom-on-to-obama.html\" target=\"_blank\" rel=\"noopener\">here<\/a>).<\/p>\n<p>Budweiser American Ale:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6051\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/budinaugurale.jpg\" alt=\"\" width=\"500\" height=\"644\" \/><\/p>\n<p>A language school in Israel:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/berlitz_yeswecan-412x582.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6054\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/berlitz_yeswecan-412x582.jpg\" alt=\"\" width=\"412\" height=\"582\" \/><\/a><\/p>\n<p>Ikea:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/245_ikea2.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6053\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/245_ikea2.jpg\" alt=\"\" width=\"245\" height=\"184\" \/><\/a><\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/245_ikea1.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6052\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/245_ikea1.jpg\" alt=\"\" width=\"245\" height=\"184\" \/><\/a><\/p>\n<p>In other posts we&#8217;ve suggested that ads that appropriate feminism trivialize gender inequality and ultimatly undermine feminist efforts to attain social justice for women (see <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/10\/if-only-women-spent-less-time-cooking\/\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/02\/27\/commodifying-the-womens-movement\/\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/10\/22\/trivializing-womens-power\/\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/09\/20\/commodification-of-womens-independence\/\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/09\/29\/consumption-as-independence-more-right-hand-ring-ads\/\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/02\/21\/virginia-slims-ads-commodifying-freedom\/\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/02\/25\/1927-wimbledon-ad-using-womens-progress-to-sell\/\">here<\/a>,\u00a0<a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/09\/25\/cosmetic-surgery-as-empowerment-take-two\/\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/09\/21\/cosmetic-surgery-as-empowerment\/\" target=\"_self\">here<\/a>, and <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/09\/01\/the-right-to-choose-a-gift-adapted-to-your-beauty-concerns\/\" target=\"_self\">here<\/a>).\u00a0 Like many of the &#8220;feminist&#8221; ads, these ads seem to be genuinely celebrating Obama&#8217;s election.\u00a0 Do they?\u00a0 Or do they trivialize everything he claim to stand for and the difficult road ahead for both him and the country? Something in between? Something else entirely?<\/p>\n<p>What do you think?<\/p>\n<p><span style=\"color: #ff0000;\"><strong>NEW<\/strong><\/span>: Breck C. pointed out the <a href=\"http:\/\/www.chiaobama.com\/\">Obama Chia Pet<\/a>:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/featured_product_image.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6087 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/01\/featured_product_image.png\" alt=\"\" width=\"300\" height=\"246\" \/><\/a><\/p>\n<p>Amid a controversy that the Obama Chia pet was racist, <a href=\"http:\/\/www.ktvu.com\/news\/19122012\/detail.html?taf=fran\" target=\"_blank\" rel=\"noopener\">Walgreens pulled the product<\/a>.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>I am curious as to what you, Readers, think of the recent rash of advertising capitalizing on Obama&#8217;s &#8220;brand.&#8221; Here are some examples (found here, here, here, and here). Budweiser American Ale: A language school in Israel: Ikea: In other posts we&#8217;ve suggested that ads that appropriate feminism trivialize gender inequality and ultimatly undermine feminist [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23703,1818,85,212],"class_list":["post-6050","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-marketing","tag-nation-israel","tag-politics","tag-alcohol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/6050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=6050"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/6050\/revisions"}],"predecessor-version":[{"id":71969,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/6050\/revisions\/71969"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=6050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=6050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=6050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}