{"id":58230,"date":"2013-11-24T09:00:11","date_gmt":"2013-11-24T14:00:11","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=58230"},"modified":"2013-11-28T02:56:12","modified_gmt":"2013-11-28T07:56:12","slug":"everyone-lotion-for-everyone-and-men-too","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2013\/11\/24\/everyone-lotion-for-everyone-and-men-too\/","title":{"rendered":"Everyone Lotion for Everyone, and Men Too"},"content":{"rendered":"<p>We&#8217;ve highlighted the ways in which society portrays men as people and women as women many times over. \u00a0So many times, in fact, that we started <a href=\"http:\/\/www.pinterest.com\/socimages\/women-vs-people\/\" target=\"_blank\">a Pinterest collection<\/a>. \u00a0There are two scenarios in which men are the default person: (1) masculine spaces, like the <a href=\"https:\/\/thesocietypages.org\/socimages\/2013\/04\/11\/who-works-stick-figures-gender-and-illustrating-the-workforce\/\">workplace<\/a> and <a href=\"http:\/\/freethoughtblogs.com\/almostdiamonds\/2013\/09\/08\/i-dont-look-so-great-in-a-tie\/\" target=\"_blank\">politics<\/a>, and (2) neutral spaces that aren&#8217;t associated with men or women, like <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/02\/10\/your-body-men-are-people-and-women-are-women\/\" target=\"_blank\">museums<\/a> and <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/05\/04\/default-avatars-a-collection\/\">the internet<\/a>.<\/p>\n<p>When something is distinctly feminized, however, things flip. \u00a0<a href=\"https:\/\/twitter.com\/jessimckenzi\/status\/398515022592090112\" target=\"_blank\">@jessimckenzi<\/a>\u00a0and <a href=\"https:\/\/twitter.com\/FreedenOeur\/status\/399591948711104512\" target=\"_blank\">@freedenoeur<\/a> forwarded us a pointed example: a brand of lotion called &#8220;everyone.&#8221; \u00a0Everyone lotion comes in two types: everyone lotion &#8220;for everyone and every body&#8221; and everyone lotion for men:<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2013\/11\/Screenshot_6.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-58233\" alt=\"Screenshot_6\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2013\/11\/Screenshot_6.png\" width=\"324\" height=\"336\" \/><\/a>This practice reminds us who belongs where by making one gender or the other the neutral participant and then adding a modifier in order to selectively include the other sex. Another example of this phenomenon is the <a href=\"http:\/\/www.pinterest.com\/socimages\/masculinizing-the-feminine\/\" target=\"_blank\">masculinizing of feminine products<\/a> in order to sell them to men and the <a href=\"http:\/\/www.pinterest.com\/socimages\/feminizing-the-masculine\/\" target=\"_blank\">feminizing of masculine products<\/a> to sell them to women. Together these practices affirm and naturalize gender-based segregation in our social spaces and activities.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve highlighted the ways in which society portrays men as people and women as women many times over. \u00a0So many times, in fact, that we started a Pinterest collection. \u00a0There are two scenarios in which men are the default person: (1) masculine spaces, like the workplace and politics, and (2) neutral spaces that aren&#8217;t associated [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":58233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,23384,55,2089,23703],"class_list":["post-58230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hygiene","tag-social-construction-discourselanguage","tag-gender","tag-gender-beauty","tag-marketing"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2013\/11\/Screenshot_6.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/58230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=58230"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/58230\/revisions"}],"predecessor-version":[{"id":59429,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/58230\/revisions\/59429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/58233"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=58230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=58230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=58230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}