{"id":579,"date":"2008-03-31T00:12:00","date_gmt":"2008-03-31T05:12:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/03\/31\/polysemy-and-the-marketers-aim\/"},"modified":"2008-05-19T20:19:22","modified_gmt":"2008-05-20T01:19:22","slug":"polysemy-and-the-marketers-aim","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/03\/31\/polysemy-and-the-marketers-aim\/","title":{"rendered":"Polysemy And The Marketer&#8217;s Aim"},"content":{"rendered":"<p>These three ads for yogurt ran in Brazil. They are supposed to inspire revulsion. Their tagline is:<\/p>\n<blockquote><p>\u201cForget about it. Men\u2019s preference will never change. Fit Light Yogurt.\u201d<\/p><\/blockquote>\n<p>Many have commented that these women look hot, not repulsive. So the images might be useful for inspiring a discussion about polysemy and the fact that advertisers can&#8217;t control how their images are perceived.<\/p>\n<p>Alternatively, they might work differently in Brazil than the U.S. Any thoughts?<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/09dc90b.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/099ce0ee.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/00adba99.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5183769649397988114\" class=\"aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/200adba99.jpg\" border=\"0\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5183769756772170530\" class=\"aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/2099ce0ee.jpg\" border=\"0\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5183769868441320242\" class=\"aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/209dc90b.jpg\" border=\"0\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These three ads for yogurt ran in Brazil. They are supposed to inspire revulsion. Their tagline is: \u201cForget about it. Men\u2019s preference will never change. Fit Light Yogurt.\u201d Many have commented that these women look hot, not repulsive. So the images might be useful for inspiring a discussion about polysemy and the fact that advertisers [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[244,2124,23703,1813],"class_list":["post-579","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-fat","tag-foodagriculture","tag-marketing","tag-nation-brazil"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":0,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/579\/revisions"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}