{"id":57837,"date":"2013-10-23T14:34:47","date_gmt":"2013-10-23T19:34:47","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=57837"},"modified":"2013-10-23T17:38:34","modified_gmt":"2013-10-23T22:38:34","slug":"college-photoshops-black-mans-head-into-marketing-material-again","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2013\/10\/23\/college-photoshops-black-mans-head-into-marketing-material-again\/","title":{"rendered":"College Photoshops Black Man’s Head into Marketing Material… Again"},"content":{"rendered":"

UPDATE<\/strong>: I may have been wrong about this one and, if so, I apologize. \u00a0The Univ. of Alabama has released a statement<\/a> saying that the image is not photoshopped, including a quote from the student saying “It’s kind of funny, but people are blowing it out of proportion a little bit.” \u00a0If anyone has further information on this story, please email it to socimages@thesocietypages.org.<\/em><\/p>\n

In 2000, the University of Wisconsin – Madison was sued by a man named Diallo Shabazz. \u00a0Because the college wanted to present itself as a diverse place, Shabazz, a black man, had been featured in university marketing materials for several years. \u00a0That year, however, his face was photoshopped into a picture of a crowd<\/a> at a football game. \u00a0 He complained, but was blown off. \u00a0He’d had enough. \u00a0In his lawsuit, he asked not for a settlement, but for a “budgetary apology”: money dedicated to increasing the actual<\/em> diversity of the campus.<\/p>\n

Today @EricTTung<\/a> sent us another example of this kind of doctored diversity, currently the first slide on the homepage<\/a> of the University of Alabama. \u00a0Do you see it?<\/p>\n

\"Screenshot_31\"<\/a><\/p>\n

How about now?<\/p>\n

\"BXOzfqKCMAARAlE<\/a><\/p>\n

Note the skin color of the African American man’s hands.<\/p>\n

As I’d written<\/a> in the post about Shabazz, this teaches us both that colleges believe that diversity is a useful commodity with which to market their institutions and that, “if real diversity isn\u2019t possible, cosmetic diversity will do.”<\/p>\n

Recruitment of minorities to a mostly white campus: tricky.\u00a0 Addressing the systematic educational underinvestment in minorities prior to arriving: expensive.\u00a0 Retaining minorities in that environment: challenging.\u00a0 Photoshop: easy.<\/p><\/blockquote>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

UPDATE: I may have been wrong about this one and, if so, I apologize. \u00a0The Univ. of Alabama has released a statement saying that the image is not photoshopped, including a quote from the student saying “It’s kind of funny, but people are blowing it out of proportion a little bit.” \u00a0If anyone has further […]<\/p>\n","protected":false},"author":51,"featured_media":57841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[209,279,287,34,285,1760,1757],"class_list":["post-57837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-academia","tag-objectification","tag-re-touching","tag-education","tag-raceethnicity","tag-raceethnicity-blacksafricans","tag-raceethnicity-whiteseuropeans"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2013\/10\/Screenshot_321.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/57837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=57837"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/57837\/revisions"}],"predecessor-version":[{"id":57848,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/57837\/revisions\/57848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/57841"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=57837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=57837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=57837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}