{"id":5764,"date":"2009-01-06T10:19:05","date_gmt":"2009-01-06T15:19:05","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=5764"},"modified":"2017-10-01T22:15:10","modified_gmt":"2017-10-02T03:15:10","slug":"marketing-movies-to-men-and-women","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/01\/06\/marketing-movies-to-men-and-women\/","title":{"rendered":"Marketing Movies to Men and Women"},"content":{"rendered":"

Edward L. sent in a link to Ultra Culture’s<\/a> post about trailers for the new Will Smith movie “Seven Pounds” market the movie differently depending on whether the target audience is men or women. Ultra Culture’s analysis is funnier than anything I’d say, so I’m just going to quote it.<\/p>\n

Here’s one trailer:<\/p>\n

[youtube]https:\/\/www.youtube.com\/watch?v=7kpK1fKzoDs[\/youtube]<\/p>\n

Ultra Culture says:<\/p>\n

WOMEN!
\nThis is the film for you! Its got that sexy Will Smith in it (from Hitch!) and just look at all the emotional turmoil he’s going through with Rosario Dawson. And did you see that? It’s directed by the guy who did Pursuit of Happyness! What a lovely, life-affirming film that was.<\/p><\/blockquote>\n

Another trailer:<\/p>\n

<\/object><\/p>\n

Again from Ultra Culture:<\/p>\n

MEN!
\nThis is the film for you! Its got that cool Will Smith in it (from Hancock!) and just look at all that fast paced action he’s going through with that gruff-voiced man. And those fast cuts, whooshing noises and gradually fading words remind me of Enemy of the State! What a heart-pounding thrill-ride that was.<\/p><\/blockquote>\n

You might pair this with a discussion of how other products are marketed differently to men and women, such as cars or food.<\/p>\n

Thanks, Edward!<\/p>\nGwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Edward L. sent in a link to Ultra Culture’s post about trailers for the new Will Smith movie “Seven Pounds” market the movie differently depending on whether the target audience is men or women. Ultra Culture’s analysis is funnier than anything I’d say, so I’m just going to quote it. Here’s one trailer: [youtube]https:\/\/www.youtube.com\/watch?v=7kpK1fKzoDs[\/youtube] Ultra […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,343],"class_list":["post-5764","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-tvmovies"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/5764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=5764"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/5764\/revisions"}],"predecessor-version":[{"id":71971,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/5764\/revisions\/71971"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=5764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=5764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=5764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}