{"id":56662,"date":"2013-08-10T12:00:48","date_gmt":"2013-08-10T17:00:48","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=56662"},"modified":"2013-08-10T13:16:57","modified_gmt":"2013-08-10T18:16:57","slug":"open-thread-selling-push-up-bras-with-the-male-body","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2013\/08\/10\/open-thread-selling-push-up-bras-with-the-male-body\/","title":{"rendered":"Open Thread: Selling Bras with the Male Body"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2013\/08\/Screenshot_26.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56666\" alt=\"Screenshot_2\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2013\/08\/Screenshot_26.png\" width=\"556\" height=\"165\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2013\/08\/Screenshot_26.png 556w, https:\/\/thesocietypages.org\/socimages\/files\/2013\/08\/Screenshot_26-500x148.png 500w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/a>Sorry for the spoiler! \u00a0The gaze in the\u00a0<a href=\"http:\/\/www.wacoalmood.com\/\" target=\"_blank\">Wacoal<\/a>\u00a0<a href=\"http:\/\/gawker.com\/youll-never-guess-the-twist-in-this-tricky-bra-commerc-1041644051?autoplay=1\" target=\"_blank\">commercial<\/a> below,\u00a0sent in by Kathe L.,\u00a0dances all over the body of a lovely young woman, focusing especially on the curve of her breast alongside the lace of her bra. \u00a0She slowly removes her make-up and disrobes, only to reveal a male body underneath. \u00a0The message? \u00a0A push-up bra so good it can even give men breasts.<\/p>\n<p>I wonder what y&#8217;all think. \u00a0Does this queer the body? \u00a0Is there a transgressive identity behind the gaze? \u00a0Or is it just more gimmicky advertising based on normative expectations? \u00a0Both?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/p9HNbnhid9U\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Sorry for the spoiler! \u00a0The gaze in the\u00a0Wacoal\u00a0commercial below,\u00a0sent in by Kathe L.,\u00a0dances all over the body of a lovely young woman, focusing especially on the curve of her breast alongside the lace of her bra. \u00a0She slowly removes her make-up and disrobes, only to reveal a male body underneath. \u00a0The message? \u00a0A push-up bra [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":56665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[218,279,55,2093,2106,1821,4181,54],"class_list":["post-56662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bodies","tag-objectification","tag-gender","tag-gender-objectification","tag-gender-transgenderintersex","tag-nation-japan","tag-queer-theory","tag-sexual-orientation"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2013\/08\/Screenshot_19.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/56662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=56662"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/56662\/revisions"}],"predecessor-version":[{"id":56664,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/56662\/revisions\/56664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/56665"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=56662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=56662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=56662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}