{"id":54996,"date":"2013-05-02T11:30:29","date_gmt":"2013-05-02T16:30:29","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=54996"},"modified":"2013-10-31T04:13:18","modified_gmt":"2013-10-31T09:13:18","slug":"the-nuance-of-heteronormativity-two-girls-for-angel-champagne","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2013\/05\/02\/the-nuance-of-heteronormativity-two-girls-for-angel-champagne\/","title":{"rendered":"The Nuance of Heteronormativity"},"content":{"rendered":"

Clearly depicting a sexual encounter between two women, this billboard<\/a> — posted on Doheny Drive in Los Angeles — looks like it would undermine heteronormativity: an invisibility of same-sex sexual and romantic relationships.<\/p>\n

\"1\"<\/a><\/p>\n

In fact, I don\u2019t think it does.\u00a0 For one, the aim of the advertisement is to appeal to male consumers. The women\u2019s appearance is in conformity with the demands of the hypothetical heterosexual male gaze.\u00a0 They have long groomed hair and are wearing sexy lingerie and make-up. They are arching their backs and sticking out their busts and butts. The performance of male gaze-compliant femininity is clear, making the male viewer an implicit part of the advertisement.\u00a0 This enforces heterosexuality and promotes heternormativity instead of undermining it.<\/p>\n

Moreover \u2013 and stay with me here \u2013 that implicit male manifests himself symbolically in the shaft of the champagne bottle.\u00a0 The woman\u2019s hand gripping the bottle turns this image into a depiction of a threesome rather than a lesbian encounter. This billboard, then, reinforces heterosexuality instead of disrupting it.<\/p>\n

Sianni Rosenstock is a freshman at Occidental College. She is an intended Sociology major and Studio Art minor.\u00a0<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

Clearly depicting a sexual encounter between two women, this billboard — posted on Doheny Drive in Los Angeles — looks like it would undermine heteronormativity: an invisibility of same-sex sexual and romantic relationships. In fact, I don\u2019t think it does.\u00a0 For one, the aim of the advertisement is to appeal to male consumers. The women\u2019s […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23703,120,54,23622],"class_list":["post-54996","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-marketing","tag-sex","tag-sexual-orientation","tag-social-construction-symbols"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/54996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=54996"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/54996\/revisions"}],"predecessor-version":[{"id":58022,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/54996\/revisions\/58022"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=54996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=54996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=54996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}