{"id":546,"date":"2008-03-22T16:14:00","date_gmt":"2008-03-22T21:14:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/03\/22\/ethos-water-another-example-of-consumption-marketed-as-social-activism\/"},"modified":"2008-03-22T16:14:00","modified_gmt":"2008-03-22T21:14:00","slug":"ethos-water-another-example-of-consumption-marketed-as-social-activism","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/03\/22\/ethos-water-another-example-of-consumption-marketed-as-social-activism\/","title":{"rendered":"Ethos Water: Another Example of Consumption Marketed as Social Activism"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/water.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/2water.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5180680145862737362\" border=\"0\" \/><\/a>Here we have buying bottled water&#8211;a product criticized for its environmental impacts&#8211;portrayed as a form of humanitarianism. Also, in smaller text the ad sneaks in a plug for a movie: &#8220;Ethos is a proud supporter of &#8216;Running the Sahara.&#8217; In theaters this spring.&#8221; I presume Matt Damon stars in it. Why can&#8217;t celebrities just donate their own money instead of trying to get us to buy something expensive just so a tiny bit of it goes to a charity?<\/p>\n<p>And in the tiniest print down at the bottom you learn that 5 cents from every purchase is donated to the Ethos Water Fund. <a href=\"http:\/\/www.theimpulsivebuy.com\/wordpress\/2006\/06\/12\/ethos-water\/\">The Impulsive Buy<\/a> says Ethos costs $1.85 a bottle (I found that price listed elsewhere as well). Also, Ethos is <a href=\"http:\/\/www.triplepundit.com\/pages\/starbucks-ethos-water-to-fund--001422.php\">owned by Starbucks<\/a>.<\/p>\n<p>You might want to pair this image with <a href=\"http:\/\/sociologicalimages.blogspot.com\/2008\/01\/consumption-as-activism-tampax-and.html\">this<\/a>, <a href=\"http:\/\/sociologicalimages.blogspot.com\/2008\/03\/energy-drink-for-girls.html\">this<\/a>, and <a href=\"http:\/\/sociologicalimages.blogspot.com\/2007\/09\/help-others-by-spending-money-on.html\">this<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here we have buying bottled water&#8211;a product criticized for its environmental impacts&#8211;portrayed as a form of humanitarianism. Also, in smaller text the ad sneaks in a plug for a movie: &#8220;Ethos is a proud supporter of &#8216;Running the Sahara.&#8217; In theaters this spring.&#8221; I presume Matt Damon stars in it. Why can&#8217;t celebrities just donate [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12508,41,229,23703],"class_list":["post-546","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-activismsocial-movements","tag-celebrity","tag-consumption","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":0,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/546\/revisions"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}