{"id":539,"date":"2014-05-16T09:00:00","date_gmt":"2014-05-16T14:00:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/03\/20\/white-as-beautiful-black-as-white\/"},"modified":"2015-09-01T21:16:34","modified_gmt":"2015-09-02T02:16:34","slug":"white-as-beautiful-black-as-white","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2014\/05\/16\/white-as-beautiful-black-as-white\/","title":{"rendered":"When Whiteness is the Standard of Beauty"},"content":{"rendered":"

Flashback Friday.<\/em><\/p>\n

One manifestation of white supremacy is the use of whiteness as the standard of beauty. \u00a0When whiteness is considered superior, white people are considered more attractive by definition and,\u00a0insofar as the appearance of\u00a0people of other races deviates from that standard, they are considered ugly.<\/p>\n

Non-white people are still allowed to be considered beautiful, of course, as long as they look like white people.<\/p>\n

This collection of images is a nice illustration of the way in which black women, in particular, are expected to look white in order to qualify as beautiful. The images are powerful because the black models look almost identical to the white models, but also because they are ads for make-up. So the ads are literally selling beauty.<\/p>\n

\"1<\/a>\"1\"<\/a>\"1<\/a> \"1<\/a><\/p>\n

This is Flashback Friday, so these are ads I collected and posted in 2008. \u00a0Have things changed or stayed the same? Or, am I being unfair? Most white women do not look like these women either. \u00a0And the women of color in the images are, in fact, women of color. \u00a0Who am I to say they don’t look “black”? \u00a0Is there something else going on here? \u00a0I’m happy for the conversation.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Flashback Friday. One manifestation of white supremacy is the use of whiteness as the standard of beauty. \u00a0When whiteness is considered superior, white people are considered more attractive by definition and,\u00a0insofar as the appearance of\u00a0people of other races deviates from that standard, they are considered ugly. Non-white people are still allowed to be considered beautiful, […]<\/p>\n","protected":false},"author":51,"featured_media":62293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[225,55,2089,778,23695,285,1760,1757],"class_list":["post-539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-clothesfashion","tag-gender","tag-gender-beauty","tag-intersectionality","tag-intersectionality-gender-x-race","tag-raceethnicity","tag-raceethnicity-blacksafricans","tag-raceethnicity-whiteseuropeans"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2008\/03\/1-4.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":17,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"predecessor-version":[{"id":62826,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/539\/revisions\/62826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/62293"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}