{"id":53661,"date":"2013-02-03T12:00:20","date_gmt":"2013-02-03T17:00:20","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=53661"},"modified":"2015-02-01T03:27:10","modified_gmt":"2015-02-01T08:27:10","slug":"men-go-on-guyets-because-girls-are-stupid","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2013\/02\/03\/men-go-on-guyets-because-girls-are-stupid\/","title":{"rendered":"Men Go on “Guyets” Because Girls are Stupid"},"content":{"rendered":"

The Ethical Adman’s Tom Meggison<\/a> sent along a new ad campaign by Molson. \u00a0The campaign coins the word “guyet,” a supposedly masculine alternative to “diet.”<\/p>\n

If dieting is working out in order to be thin, then guyeting is “working out to justify eating the foods you love… Bacon, nachos, and burgers.”<\/p>\n

\"\"<\/a><\/p>\n

There’s a very simple thing going on here: things associated with women are NOT-FOR-MEN, so anything that rings feminine must be covered in bacon, dipped in beer batter, and fried<\/del>\u00a0masculinized. See, for lots of examples, our Pinterest page<\/a> on the phenomenon with almost 100 examples.<\/p>\n

Importantly, this isn’t just about maintaining a strong distinction between men and women, it’s about maintaining gender inequality. \u00a0We disparage and demean femininity, which is why men want to avoid it. \u00a0Listen to the tone of voice that the narrator uses when saying the word “diet” at 21 seconds:<\/p>\n