{"id":52723,"date":"2012-11-26T11:39:16","date_gmt":"2012-11-26T16:39:16","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=52723"},"modified":"2012-11-26T12:34:36","modified_gmt":"2012-11-26T17:34:36","slug":"5-hour-energy-acknowledges-the-second-shift","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/11\/26\/5-hour-energy-acknowledges-the-second-shift\/","title":{"rendered":"5-Hour Energy Acknowledges the Second Shift"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/11\/Screen-shot-2012-11-26-at-7.51.14-AM.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52724\" title=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/11\/Screen-shot-2012-11-26-at-7.51.14-AM.png\" alt=\"\" width=\"492\" height=\"346\" \/><\/a><\/p>\n<p>Sociologists Arlie Hochschild and Anne Machung used &#8220;<a href=\"http:\/\/www.indiebound.org\/book\/9780143120339\" target=\"_blank\">the second shift<\/a>&#8221; to refer to the responsibilities of childcare and housework borne disproportionately by women, in addition to their paid labor.<\/p>\n<p>A student in Will LaSuer&#8217;s class at the University of Akron noticed that a 5-Hour Energy ad explicitly references this idea of a second shift for women. A harried mom with an armful of groceries enters a home full of yelling kids. She talks about getting home from her first job to start her second job, and how worn out this can make her:<\/p>\n<p style=\"text-align:center\"><object width=\"500\" height=\"314\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/-cqsDtClCs0?version=3&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Of course, the ad doesn&#8217;t actually critique this arrangement or the organization of household duties. The second shift is taken for granted, an unavoidable burden. Consumption provides the answer: buy a product that gives you more energy so you can tackle that second job when you get home. Problem solved!<\/p>\n<span class=\"ft_signature\"><em>Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Sociologists Arlie Hochschild and Anne Machung used &#8220;the second shift&#8221; to refer to the responsibilities of childcare and housework borne disproportionately by women, in addition to their paid labor. A student in Will LaSuer&#8217;s class at the University of Akron noticed that a 5-Hour Energy ad explicitly references this idea of a second shift for [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2088,2100],"class_list":["post-52723","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-marriagefamily","tag-gender-work"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=52723"}],"version-history":[{"count":3,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52723\/revisions"}],"predecessor-version":[{"id":52726,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52723\/revisions\/52726"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=52723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=52723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=52723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}