{"id":52281,"date":"2012-11-08T11:00:05","date_gmt":"2012-11-08T16:00:05","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=52281"},"modified":"2017-09-17T15:56:47","modified_gmt":"2017-09-17T20:56:47","slug":"honda-fit-shes-and-the-dodge-la-femme-history-repeating-itself","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/11\/08\/honda-fit-shes-and-the-dodge-la-femme-history-repeating-itself\/","title":{"rendered":"Honda Fit She’s and the Dodge La Femme: History Repeating Itself"},"content":{"rendered":"

About a gazillion twitterers and\u00a0three readers — Andi, Ria, and Jenna B.\u00a0— have asked us to comment on the new Honda Fit She’s<\/a> begin marketed in Japan.\u00a0It’s a car. For ladies. It’s pink. \u00a0It reduces wrinkles.\u00a0The apostrophe in the logo is a little heart. Etc.<\/p>\n

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My only response to this is: “how very la femme!” \u00a0Dodge La Femme that is.<\/p>\n

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The Dodge La Femme<\/a>\u00a0 was sold for two years in the U.S. — 1955 and 1956 — and could be considered a fore mother to the She’s. \u00a0We originally posted about it in 2007.<\/p>\n

Here is some of the advertising:
\n\"\"<\/a>\"\"<\/a><\/p>\n

Pictures of a restored La Femme from a fan website<\/a>\u00a0show that the car was indeed two-tone pink, with pink rosebud patterned upholstery, and a matching\u00a0umbrella, raincoat, a compact, and coin purse.<\/p>\n

One of the reasons that the La Femme didn’t sell was because women were, frankly, offended. \u00a0Gender politics are different today, and they’re certainly different in Japan than they are in the U.S., so it’ll be fascinating to see how the She’s is received.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

About a gazillion twitterers and\u00a0three readers — Andi, Ria, and Jenna B.\u00a0— have asked us to comment on the new Honda Fit She’s begin marketed in Japan.\u00a0It’s a car. For ladies. It’s pink. \u00a0It reduces wrinkles.\u00a0The apostrophe in the logo is a little heart. Etc. My only response to this is: “how very la femme!” […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,253,23703,1821,3920,221,293],"class_list":["post-52281","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-history","tag-marketing","tag-nation-japan","tag-nation-united-states","tag-cars","tag-social-construction"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=52281"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52281\/revisions"}],"predecessor-version":[{"id":71605,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52281\/revisions\/71605"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=52281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=52281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=52281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}