{"id":52234,"date":"2012-10-24T11:27:27","date_gmt":"2012-10-24T16:27:27","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=52234"},"modified":"2012-10-26T15:36:01","modified_gmt":"2012-10-26T20:36:01","slug":"objectifying-women-sexualizing-cars","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/10\/24\/objectifying-women-sexualizing-cars\/","title":{"rendered":"Objectifying Women, Sexualizing Cars"},"content":{"rendered":"

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Emilia J. sent in a Fiat ad that illustrates the conflation of women with products. In the commercial, a man sees an attractive woman bending over on the street. She yells at him for staring at her, but the encounter quickly becomes sexualized, with ejaculation imagery as a bonus:<\/p>\n

https:\/\/thesocietypages.org\/socimages\/2012\/10\/24\/objectifying-women-sexualizing-cars\/<\/object><\/p>\n

As Emilia points out, the woman is “portrayed as a foreign beauty…exotic and coveted.” An Italian car literally becomes a sexualized, sexually aggressive Italian woman, available for “our own advancement in our ethnosexual adventures.”<\/p>\n

We see this depiction of women as things to be consumed, or things as sexy women, often. For other examples, see our posts on sexualizing food<\/a>, women as the product<\/a>, an “up-skirt” soap dispenser<\/a>, products shaped like women’s bodies<\/a>, women as useful accessories<\/a>, and lots of stuff shaped like boobs<\/a>.<\/p>\nGwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Emilia J. sent in a Fiat ad that illustrates the conflation of women with products. In the commercial, a man sees an attractive woman bending over on the street. She yells at him for staring at her, but the encounter quickly becomes sexualized, with ejaculation imagery as a bonus: https:\/\/thesocietypages.org\/socimages\/2012\/10\/24\/objectifying-women-sexualizing-cars\/ As Emilia points out, the […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52234","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=52234"}],"version-history":[{"count":3,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52234\/revisions"}],"predecessor-version":[{"id":52238,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/52234\/revisions\/52238"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=52234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=52234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=52234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}