{"id":51979,"date":"2012-11-13T10:00:56","date_gmt":"2012-11-13T15:00:56","guid":{"rendered":"http:\/\/blogs.lclark.edu\/hart-landsberg\/?p=1219"},"modified":"2012-11-05T17:00:32","modified_gmt":"2012-11-05T22:00:32","slug":"the-growth-of-monopoly-power","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/11\/13\/the-growth-of-monopoly-power\/","title":{"rendered":"The Growth Of Monopoly Power"},"content":{"rendered":"<p><em>Cross-posted at <a href=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/2012\/10\/18\/1219\/\" target=\"_blank\">Reports from the Economic Front<\/a>.<\/em><\/p>\n<p>Market advocates have had their way for years now and one of the consequences has been the growing dominance of industry after industry by a select few powerful corporations.\u00a0 In short, unchecked competition can and does produce its opposite: monopoly.<\/p>\n<p>As John Bellamy Foster, Robert W. McChesney, and R. Jamil Jonna <a href=\"http:\/\/monthlyreview.org\/2011\/04\/01\/monopoly-and-competition-in-twenty-first-century-capitalism\">explain<\/a>:<\/p>\n<blockquote><p>This [development] is anything but an academic concern. The economic defense of capitalism is premised on the ubiquity of competitive markets, providing for the rational allocation of scarce resources and justifying the existing distribution of incomes. The political defense of capitalism is that economic power is diffuse and cannot be aggregated in such a manner as to have undue influence over the democratic state. Both of these core claims for capitalism are demolished if monopoly, rather than competition, is the rule.<\/p><\/blockquote>\n<p>The chart\u00a0below highlights the rise, especially since the 1980s, in both the number and percentage of U.S. manufacturing industries in which four firms account for more than 50% of sales.<\/p>\n<p><em>Number and Percentage of U.S. Manufacturing Industries in which Largest Four Companies Accounted for at Least 50 Percent of Shipment Value in Their Industries, 1947-2007:<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/2012\/10\/18\/1219\/201104rom-chart1-2\/\" rel=\"attachment wp-att-1220\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/files\/2012\/10\/201104rom-chart11.jpg\" alt=\"\" width=\"480\" height=\"320\" \/><\/a><\/p>\n<p>As the table\u00a0below shows, the concentration of market power is not confined to manufacturing.<\/p>\n<p><em>Percentage of Sales for Four Largest Firms in Selected U.S. Retail Industries:<\/em><\/p>\n<table width=\"739\" border=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td><strong>Industry (NAICS code)<\/strong><\/td>\n<td><strong>\u00a01992<\/strong><\/td>\n<td><strong>\u00a0\u00a0 1997<\/strong><\/td>\n<td><strong>\u00a0\u00a0 2002<\/strong><\/td>\n<td><strong>\u00a0\u00a0 2007<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Food &amp; beverage stores (445)<\/td>\n<td>\u00a015.4<\/td>\n<td>\u00a0\u00a0 18.3<\/td>\n<td>\u00a0\u00a0 28.2<\/td>\n<td>\u00a0\u00a0 27.7<\/td>\n<\/tr>\n<tr>\n<td>Health &amp; personal care stores (446)<\/td>\n<td>\u00a024.7<\/td>\n<td>\u00a0\u00a0 39.1<\/td>\n<td>\u00a0\u00a0 45.7<\/td>\n<td>\u00a0\u00a0 54.4<\/td>\n<\/tr>\n<tr>\n<td>General merchandise stores (452)<\/td>\n<td>\u00a047.3<\/td>\n<td>\u00a0\u00a0 55.9<\/td>\n<td>\u00a0\u00a0 65.6<\/td>\n<td>\u00a0\u00a0 73.2<\/td>\n<\/tr>\n<tr>\n<td>Supermarkets (44511)<\/td>\n<td>\u00a018.0<\/td>\n<td>\u00a0\u00a0 20.8<\/td>\n<td>\u00a0\u00a0 32.5<\/td>\n<td>\u00a0\u00a0 32.0<\/td>\n<\/tr>\n<tr>\n<td>Book stores (451211)<\/td>\n<td>\u00a041.3<\/td>\n<td>\u00a0\u00a0 54.1<\/td>\n<td>\u00a0\u00a0 65.6<\/td>\n<td>\u00a0\u00a0 71.0<\/td>\n<\/tr>\n<tr>\n<td>Computer &amp; software stores (443120)<\/td>\n<td>\u00a026.2<\/td>\n<td>\u00a0\u00a0 34.9<\/td>\n<td>\u00a0\u00a0 52.5<\/td>\n<td>\u00a0\u00a0 73.1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>As impressive as these concentration trends may be, they actually understate the market power exercised by leading U.S. firms because many of these firms are conglomerates and\u00a0active in more than one industry.\u00a0 The next chart\u00a0provides some flavor for overall concentration trends by showing the growing share of total business revenue captured by the top two hundred U.S. corporations.\u00a0 Notice the sharp rise since the 1990s.<\/p>\n<p style=\"text-align: left;\"><em>Revenue of Top 200 U.S. Corporations as Percentage of Total Business Revenue, U.S. Economy, 1950\u20132008:<\/em><a href=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/2012\/10\/18\/1219\/201104rom-chart2-2\/\" rel=\"attachment wp-att-1221\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/files\/2012\/10\/201104rom-chart21.jpg\" alt=\"\" width=\"480\" height=\"320\" \/><\/a><\/p>\n<p>These are general trends.\u00a0 Here, thanks to <a href=\"http:\/\/zocalopublicsquare.org\/thepublicsquare\/2010\/09\/06\/how-much-do-monopolies-control\/read\/readings\/\">Zocalo<\/a> (which draws on the work of Barry Lynn), we get a picture of the market dominance of just one corporation\u2013Procter and Gamble.\u00a0 This corporation controls:<\/p>\n<ul>\n<li>More than 75 percent of men\u2019s razors<\/li>\n<li>About 60 percent of laundry detergent<\/li>\n<li>Nearly 60 percent of dishwasher detergent<\/li>\n<li>More than 50 percent of feminine pads<\/li>\n<li>About 50 percent of toothbrushes<\/li>\n<li>Nearly 50 percent of batteries<\/li>\n<li>Nearly 45 percent of paper towels, just through the Bounty brand<\/li>\n<li>Nearly 40 percent of toothpaste<\/li>\n<li>Nearly 40 percent of over-the-counter heartburn medicines<\/li>\n<li>Nearly 40 percent of diapers.<\/li>\n<li>About 33 percent of shampoo, coffee, and toilet paper<\/li>\n<\/ul>\n<p>A recent Huffington Post blog <a href=\"http:\/\/www.huffingtonpost.com\/2012\/04\/27\/consumer-brands-owned-ten-companies-graphic_n_1458812.html\">post<\/a>, which includes\u00a0the following\u00a0infographic from the French blog <a href=\"http:\/\/www.convergencealimentaire.info\/\">Convergence Alimentaire<\/a>, makes clear that Procter and Gamble, as big as it is, is just one member of a small but powerful group of multinationals that dominate many consumer markets.\u00a0\u00a0 The blog post states:\u00a0\u201cA ginormous number of brands are controlled by just 10 multinationals&#8230; Now we can see just how many products are owned by Kraft, Coca-Cola, General Mills, Kellogg\u2019s, Mars, Unilever, Johnson &amp; Johnson, P&amp;G and Nestl\u00e9. \u201d\u00a0\u00a0 See <a href=\"http:\/\/www.convergencealimentaire.info\/map.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">here<\/a> for a bigger version of the infographic.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/2012\/10\/18\/1219\/original-2\/\" rel=\"attachment wp-att-1223\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/files\/2012\/10\/original1-1024x642.jpg\" alt=\"\" width=\"481\" height=\"289\" \/><\/a><\/p>\n<p>And, it is not just the consumer goods industry that\u2019s highly concentrated.\u00a0 As the Huffington Post also noted: \u201cNinety percent of the media is now controlled by just six companies, down from 50 in 1983&#8230;. Likewise, 37 banks merged to become JPMorgan Chase, Bank of America, Wells Fargo and CitiGroup in a little over two decades, as seen in <a href=\"http:\/\/www.motherjones.com\/politics\/2010\/01\/bank-merger-history\">this<\/a>\u00a02010 graphic from <em>Mother Jones<\/em>.&#8221;<\/p>\n<p>Not surprisingly, there are complex interactions and struggles between\u00a0these dominant companies.\u00a0 Unfortunately, most end up strengthening monopoly power at the public expense. \u00a0For example, as Zocalo <a href=\"http:\/\/zocalopublicsquare.org\/thepublicsquare\/2010\/09\/06\/how-much-do-monopolies-control\/read\/readings\/\">reports<\/a>, Wal-Mart, Target, and other major retailers have adopted a new control strategy in which:<\/p>\n<blockquote><p>&#8230;these retailers name a single supplier to serve as a category captain. This supplier is expected to manage all the shelving and marketing decisions for an entire family of products, such as dental care.<\/p>\n<p>The retailer then requires all the other producers of this class of products \u2014 these days, usually no more than one or two other firms \u2014 to cooperate with the captain. The consciously intended result of this tight cartelization is a growing specialization of production and pricing among the few big suppliers who are still in business&#8230;<\/p>\n<p>It\u2019s not that Wal-Mart and category copycats like Target cede all control over shelving and hence production decisions to these captains. The trading firms use the process mainly to gain more insight into the operations of the manufacturers and hence more leverage over them, their suppliers, and even their other clients&#8230; Wal-Mart, for instance, has told Coca-Cola what artificial sweetener to use in a diet soda, it has told Disney what scenes to cut from a DVD, it has told Levi\u2019s what grade of cotton to use in its jeans, and it has told lawn mower makers what grade of steel to buy.<\/p>\n<p>And don\u2019t think that such consolidation within the Wal-Mart system makes it easier for new small manufacturers and retailers to rise up and compete. The exact opposite tends to be true. . . . This [system] boils down to presenting the owners of midsized and smaller companies, like Oakley or Tom\u2019s of Maine, with the \u201coption\u201d of selling their business to the monopolist in exchange for a \u201creasonable\u201d sum determined by the monopolist.<\/p>\n<p>This was the message delivered to many of the companies that in recent decades managed to develop big businesses seemingly outside the reach of the Procter &amp; Gambles, Krafts, and Gillettes of the world. Consider the following:<\/p>\n<ul>\n<li>Ben &amp; Jerry\u2019s, the Vermont ice cream company that reshaped the industry, was swallowed by Unilever in 2000.<\/li>\n<li>Cascadian Farm, one of the most successful organic food companies, sold out to General Mills and was promptly transformed into what its founder calls a \u201cPR farm.\u201d<\/li>\n<li>Stonyfield Farm and Brown Cow, organic dairy companies from New Hampshire and California, respectively, separately sold con-trol to the French food giant Groupe Danone in February 2003 and were blended into a single operation.<\/li>\n<li>Glaceau, the company behind the brightly colored Vitamin Water and one of the last independent success stories, sold out to Coca-Cola in 2007.<\/li>\n<\/ul>\n<p>The practical result is a hierarchy of power in which a few immense trading companies \u2014 in control of and to some degree in cahoots with a few dominant supply conglomerates \u2014 govern almost all the industrial activities on which we depend, and they back their efforts with what amounts to police power. This tiny confederation of private corporate governments determines who wins and who loses in this country, at least within our consumer economy.<\/p><\/blockquote>\n<p>Of course the growing concentration nationally is matched by a growing concentration of power globally, with large transnational corporations from different nations battling each other and, in many cases, uniting through mergers and acquisitions.\u00a0 We cannot hope to understand and overcome our current problems and the structural pressures\u00a0limiting\u00a0our responses to them\u00a0without first acknowledging the extent\u00a0of corporate dominance over our economic lives.<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Martin Hart-Landsberg is a\u00a0<a href=\"http:\/\/college.lclark.edu\/faculty\/members\/martin_hart-landsberg\/\" target=\"_blank\">professor of Economics<\/a>\u00a0and Director of the Political Economy Program\u00a0at\u00a0<a href=\"http:\/\/www.lclark.edu\/\" target=\"_blank\">Lewis and Clark College<\/a>. \u00a0You can follow him at\u00a0<a href=\"http:\/\/blogs.lclark.edu\/hart-landsberg\/\" target=\"_blank\">Reports from the Economic Front<\/a>.<\/p>\n<span class=\"ft_signature\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Market advocates have had their way for years now\u2014one of the consequences has been the growing dominance of industry after industry by a select few powerful corporations.\u00a0 In short, unchecked competition can and does produce its opposite. As John Bellamy Foster, Robert W. McChesney, and R. Jamil Jonna explain: This [development] is anything but an [&#8230;]<\/p>\n","protected":false},"author":1852,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,36,98,2124,129],"class_list":["post-51979","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-hygiene","tag-economics","tag-capitalism","tag-foodagriculture","tag-media"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/1852"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=51979"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51979\/revisions"}],"predecessor-version":[{"id":52508,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51979\/revisions\/52508"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=51979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=51979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=51979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}