{"id":51700,"date":"2012-10-16T11:00:25","date_gmt":"2012-10-16T16:00:25","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=51700"},"modified":"2013-02-11T03:22:21","modified_gmt":"2013-02-11T08:22:21","slug":"appropriation-of-the-civil-rights-movement-in-advertising","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/10\/16\/appropriation-of-the-civil-rights-movement-in-advertising\/","title":{"rendered":"Appropriation of the Civil Rights Movement in Ads"},"content":{"rendered":"

A few years back we featured a series of Playboy drawings from the 1960s and ’70s that trivialized the social movements<\/a> of the time: feminism, the anti-war movement, native rights, and the civil rights movement. \u00a0You should really go take a look<\/a>; they’re something else.<\/p>\n

In any case, Peter from Denmark sent in another example from the same time period. \u00a0A 1970s JC Penney ad for pants<\/a>; “slack power” is a reference to “Black power” and it’s no coincidence that an African American man is modeling. \u00a0Notice, too, that it calls the pants “anti-establishment” in the bottom right.<\/p>\n

\"\"<\/a><\/p>\n

While companies like Komen are getting a lot of critical attention these days for turning cancer awareness into consumption<\/a>, this strategy has been around a long time.<\/p>\n

For examples of appropriation of feminism, see these framing\u00a0consumption of\u00a0clothes<\/a>,\u00a0make-up<\/a>,\u00a0jewelry<\/a>, cigarettes<\/a>,\u00a0magazines<\/a>,\u00a0and\u00a0cosmetic procedures<\/a>\u00a0as expression of freedoms.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

A few years back we featured a series of Playboy drawings from the 1960s and ’70s that trivialized the social movements of the time: feminism, the anti-war movement, native rights, and the civil rights movement. \u00a0You should really go take a look; they’re something else. In any case, Peter from Denmark sent in another example […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12508,225,253,23703,285,1760],"class_list":["post-51700","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-activismsocial-movements","tag-clothesfashion","tag-history","tag-marketing","tag-raceethnicity","tag-raceethnicity-blacksafricans"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=51700"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51700\/revisions"}],"predecessor-version":[{"id":51711,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51700\/revisions\/51711"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=51700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=51700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=51700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}