{"id":51626,"date":"2012-12-29T13:01:19","date_gmt":"2012-12-29T18:01:19","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=51626"},"modified":"2015-02-01T03:27:22","modified_gmt":"2015-02-01T08:27:22","slug":"ikea-erases-women-for-saudi-audience","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/12\/29\/ikea-erases-women-for-saudi-audience\/","title":{"rendered":"IKEA Erases Women for Saudi Arabian Audience"},"content":{"rendered":"<p><em>For the last week of December, we\u2019re re-posting some of our favorite posts from 2012. Originally c<\/em><em>ross-posted at <a href=\"http:\/\/msmagazine.com\/blog\/blog\/2012\/10\/18\/wheres-the-line-between-sexism-and-sensitivity\/\" target=\"_blank\">Ms.<\/a><\/em><\/p>\n<p>Mojca P., Jason H., Larry H., and Cindy S. sent us a link to a story about a <a href=\"http:\/\/news.yahoo.com\/ikea-regrets-women-erased-saudi-catalog-165243637--abc-news-deals.html\" target=\"_blank\">Saudi Arabian version of an IKEA catalog in which all of the women were erased<\/a>. \u00a0Here is a single page of the American and Saudi Arabian magazines side-by-side:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/10\/16.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-51629\" title=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/10\/16-500x281.jpg\" alt=\"\" width=\"500\" height=\"281\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/10\/16-500x281.jpg 500w, https:\/\/thesocietypages.org\/socimages\/files\/2012\/10\/16.jpg 640w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>After the outcry in response to this revelation began, IKEA responded by called the removal of women a &#8220;mistake&#8221; &#8220;in conflict with the IKEA Group values.&#8221; \u00a0\u00a0IKEA seems to have agreed with its critics: erasing women capitulates to a sexist society and that is wrong.<\/p>\n<p>But, there is a\u00a0competing progressive value at play: cultural sensitivity. \u00a0Isn&#8217;t removing the women from the catalog the respectful and non-ethnocentric thing to do?<\/p>\n<p>Susan Moller Okin wrote a paper that famously asked, <a href=\"http:\/\/www.bostonreview.net\/BR22.5\/okin.html\" target=\"_blank\">&#8220;Is Multiculturalism Bad for Women?&#8221;<\/a>\u00a0 The question led to two decades of debate and an interrogating of the relationship between culture and power. \u00a0Who gets to decide what&#8217;s cultural? \u00a0Whose interests does cultural sensitivity serve?<\/p>\n<p>The IKEA catalog suggests that (privileged) men get to decide what Saudi Arabian culture looks like (though many women likely endorse the cultural mandate to keep women out of view as well). \u00a0So, respecting culture entails endorsing sexism because men are in charge of the culture?<\/p>\n<p>Well, it depends. \u00a0It certainly can go that way, and often does. \u00a0But there&#8217;s a feminist (and anti-colonialist) way to do this too. \u00a0Respecting culture entails endorsing sexism only if we demonize certain cultures as irredeemably sexist and unable to change. \u00a0In fact, most cultures have sexist traditions. \u00a0Since all of those cultures are internally-contested and changing, no culture is hopelessly sexist. \u00a0Ultimately, one can bridge their inclinations to be both culturally sensitive and feminist by seeking out the feminist strains in every culture and hoping to see those manifested as it evolves.<\/p>\n<p>None of this is going to solve IKEA&#8217;s problem today, but it does illustrate one of difficult-to-solve paradoxes in contemporary progressive politics.<\/p>\n<div>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade has\u00a0published extensively on <a href=\"http:\/\/lisa-wade.com\/publications\/#US discourse\" target=\"_blank\">the relationship between feminism and multiculturalism<\/a>, using female genital cutting as a case. \u00a0You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/#!\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>\u00a0(where she keeps discussion of &#8220;mutilation&#8221; to a minimum).<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the last week of December, we\u2019re re-posting some of our favorite posts from 2012. Originally cross-posted at Ms. Mojca P., Jason H., Larry H., and Cindy S. sent us a link to a story about a Saudi Arabian version of an IKEA catalog in which all of the women were erased. \u00a0Here is a [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12508,287,232,15,55,2095,2098,23680,1980,1804,283,275],"class_list":["post-51626","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-activismsocial-movements","tag-re-touching","tag-cultural-imperialismneocolonialism","tag-culture","tag-gender","tag-gender-feminismactivism","tag-gender-prejudicediscrimination","tag-gender-sexism","tag-nation-saudi-arabia","tag-nation-sweden","tag-prejudicediscrimination","tag-multiculturalism"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=51626"}],"version-history":[{"count":13,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51626\/revisions"}],"predecessor-version":[{"id":65783,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/51626\/revisions\/65783"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=51626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=51626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=51626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}