{"id":49627,"date":"2012-07-17T12:01:45","date_gmt":"2012-07-17T17:01:45","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=49627"},"modified":"2012-07-17T12:01:45","modified_gmt":"2012-07-17T17:01:45","slug":"african-american-women-as-wild-and-exotic","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/07\/17\/african-american-women-as-wild-and-exotic\/","title":{"rendered":"African American Women as “Wild” and “Exotic”"},"content":{"rendered":"

We’ve posted in the past about the ways in which ads often depicted non-White women as wild and exotic (and thus exciting<\/a>), even conflating them with animals<\/a> through poses<\/a> or animal-print clothing<\/a>. Unstraightened African American hair is also used as an exotic marker, presented as less civilized<\/a>. Recently readers sent in two separate examples of these tropes.<\/p>\n

Michelle H. noticed that Lane Bryant<\/a> advertised “exotic inspirations” as part of a “tribal trend” “inspired by nature” that allows you to use your “natural instincts”. The model used to personify this exoticism is an African American woman with unstraightened hair:<\/p>\n

\"\"<\/a><\/p>\n

Similarly, Sonia A., Jen J., and an anonymous reader noticed that data analysis firm ATLAS.ti<\/a> used an image of an African American woman with several pencils stuck in her natural curls along with text encouraging you to “tame your data” but also “go wild”:<\/p>\n

\"\"<\/a><\/p>\n

The company removed the banner from its Facebook page after complaints, but it’s still on the company website in an image and accompanying brochure<\/a> on the product<\/a> info page and several other places on the site.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve posted in the past about the ways in which ads often depicted non-White women as wild and exotic (and thus exciting), even conflating them with animals through poses or animal-print clothing. Unstraightened African American hair is also used as an exotic marker, presented as less civilized. Recently readers sent in two separate examples of […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[701,285,1760],"class_list":["post-49627","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-modernprimitive","tag-raceethnicity","tag-raceethnicity-blacksafricans"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/49627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=49627"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/49627\/revisions"}],"predecessor-version":[{"id":49633,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/49627\/revisions\/49633"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=49627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=49627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=49627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}