{"id":49286,"date":"2012-07-06T11:20:31","date_gmt":"2012-07-06T16:20:31","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=49286"},"modified":"2012-07-06T11:22:07","modified_gmt":"2012-07-06T16:22:07","slug":"more-gendered-kids-stuff","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/07\/06\/more-gendered-kids-stuff\/","title":{"rendered":"More Gendered Kids’ Stuff"},"content":{"rendered":"

We’ve posted before on the way that kids’ products<\/a>, and the way they are marketed, often reinforces an active boys\/passive-and-pretty girls binary<\/a>. Rebecca Hains noticed that the Stride Rite store near her, as well as the Stride Right website, does so. For instance, girls can “sparkle” and “shine”:<\/p>\n

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The descriptions for girls’ sneakers on the website emphasize how they’ll help girls shine:<\/p>\n

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Boys are encouraged to identify with superheroes:<\/p>\n

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The descriptions for the boys’ shoes emphasize action and speed, as well as their ability to protect the feet of adventurous boys:<\/p>\n

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More examples of Stride Right marketing at Rebecca Hains’s blog<\/a>.<\/p>\n

Erica B.-K. found these onesies which, though sold by a site called uncommongoods<\/a>, reflect rather common gendering:<\/p>\n

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Hiroshi H. noticed that the website for Specialized Bicycle Component<\/a>s divides bikes into ones for boys and girls, though the only noticeable difference was color:<\/p>\n

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And finally, Anne R. noticed that there’s a Tinker Toy set that, because it is pink and purple, is thus “designed especially for girls”:<\/p>\n

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As someone who loved Tinker Toys and Lincoln Logs as a kid, I’m all for encouraging as many kids as possible to play with them, yet saddened if we are at a point where parents and\/or children cannot imagine Tinker Toys could be for girls unless the package screams it at them. But I would kinda like to build that flamingo.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve posted before on the way that kids’ products, and the way they are marketed, often reinforces an active boys\/passive-and-pretty girls binary. Rebecca Hains noticed that the Stride Rite store near her, as well as the Stride Right website, does so. For instance, girls can “sparkle” and “shine”: The descriptions for girls’ sneakers on the […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2099,2096,2087],"class_list":["post-49286","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-childrenyouth","tag-gender-femininity","tag-gender-masculinity"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/49286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=49286"}],"version-history":[{"count":3,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/49286\/revisions"}],"predecessor-version":[{"id":49300,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/49286\/revisions\/49300"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=49286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=49286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=49286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}