{"id":48484,"date":"2012-06-18T11:11:03","date_gmt":"2012-06-18T16:11:03","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=48484"},"modified":"2012-06-18T11:11:47","modified_gmt":"2012-06-18T16:11:47","slug":"advertising-and-gender-performance","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/06\/18\/advertising-and-gender-performance\/","title":{"rendered":"Advertising and Gender Performance"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/06\/pic1.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-48485\" title=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/06\/pic1-500x208.png\" alt=\"\" width=\"500\" height=\"208\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/06\/pic1-500x208.png 500w, https:\/\/thesocietypages.org\/socimages\/files\/2012\/06\/pic1.png 608w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>S. Alfonzo sent us a link to the abridged version of <a href=\"http:\/\/www.mediaed.org\/cgi-bin\/commerce.cgi?preadd=action&amp;key=238\" target=\"_blank\"><em>The Codes of Gender<\/em><\/a>, in which Sut Jhally, known for a number of documentaries on pop culture, analyzes current messages about masculinity and femininity in advertising, applying the ideas of Erving Goffman regarding gender and cultural performance. Definitely worth the time to watch:<\/p>\n<p><object width=\"500\" height=\"314\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/6o9AYI79bb4?version=3&amp;hl=en_US\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n<p>The Media Education Foundation has provided a <a href=\"http:\/\/www.mediaed.org\/assets\/products\/238\/transcript_238.pdf\" target=\"_blank\">full transcript<\/a> and <a href=\"http:\/\/www.mediaed.org\/assets\/products\/238\/studyguide_238.pdf\" target=\"_blank\">tips for using the film in the classroom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S. Alfonzo sent us a link to the abridged version of The Codes of Gender, in which Sut Jhally, known for a number of documentaries on pop culture, analyzes current messages about masculinity and femininity in advertising, applying the ideas of Erving Goffman regarding gender and cultural performance. Definitely worth the time to watch: The [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2103,2096,2087,2093,23703],"class_list":["post-48484","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-bodies","tag-gender-femininity","tag-gender-masculinity","tag-gender-objectification","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/48484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=48484"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/48484\/revisions"}],"predecessor-version":[{"id":48487,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/48484\/revisions\/48487"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=48484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=48484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=48484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}