{"id":48028,"date":"2012-06-15T11:30:24","date_gmt":"2012-06-15T16:30:24","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=48028"},"modified":"2013-11-08T04:15:52","modified_gmt":"2013-11-08T09:15:52","slug":"conformity-to-innocuous-social-norms","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/06\/15\/conformity-to-innocuous-social-norms\/","title":{"rendered":"Conformity to Innocuous Social Norms"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/06\/114.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48041\" title=\"\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/06\/114.jpg\" width=\"419\" height=\"102\" \/><\/a>Solomon Asch was a social psychologist famous for his experiments in conformity. \u00a0In 1962 he collaborated with Candid Camera, a TV show, to show just how easy it is to\u00a0reverse an innocuous social norm: the direction one stands in an elevator.<\/p>\n<p style=\"text-align: center;\"><object width=\"420\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/Gf2PGZ0mW-U?version=3&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Does it still work? \u00a0Watch this University of South Florida replication:<\/p>\n<p style=\"text-align: center;\"><object width=\"420\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/N7jUJUa77kk?version=3&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Asch did many such experiments, including showing that <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/06\/11\/individual-conformity-to-incorrect-group-consensus\/\" target=\"_blank\">people will agree with others when asked a simple question, even if they suspect everyone else is wrong<\/a>. \u00a0The implications are obvious. \u00a0Social pressure is incredibly powerful and we&#8217;ll do things that seem pretty bizarre just to fit in. \u00a0How one stands in an elevator, of course, is a trivial matter and has almost no consequences short of feeling funny. \u00a0Imagine how much we&#8217;ll be willing to do when the consequences are even a little bit greater.<\/p>\n<p>For more great social psychology: <a href=\"https:\/\/thesocietypages.org\/socimages\/2012\/01\/10\/stereotypes-social-groups-and-sociality\/\">entering a theater full of bikers<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2011\/03\/04\/doing-nothing-an-experiment-in-norm-breaking-2\/\">doing nothing<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2011\/12\/28\/change-blindness\/\">change blindness<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2012\/05\/18\/norm-breaching-social-responses-to-mild-deviance\/\">norm breaching<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/01\/28\/stanley-milgrams-obedience-experiment\/\">Milgram&#8217;s obedience experiment<\/a> (plus the <a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/08\/02\/original-recruitment-flier-for-milgrams-obedience-experiment\/\">original flyer<\/a>).<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Solomon Asch was a social psychologist famous for his experiments in conformity. \u00a0In 1962 he collaborated with Candid Camera, a TV show, to show just how easy it is to\u00a0reverse an innocuous social norm: the direction one stands in an elevator. Does it still work? \u00a0Watch this University of South Florida replication: Asch did many [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[37],"class_list":["post-48028","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-social-psychology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/48028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=48028"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/48028\/revisions"}],"predecessor-version":[{"id":58335,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/48028\/revisions\/58335"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=48028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=48028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=48028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}