{"id":4777,"date":"2009-01-13T02:00:11","date_gmt":"2009-01-13T07:00:11","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=4777"},"modified":"2010-12-10T03:38:18","modified_gmt":"2010-12-10T08:38:18","slug":"how-and-why-people-of-color-are-included-in-advertising-9th-in-a-series","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/01\/13\/how-and-why-people-of-color-are-included-in-advertising-9th-in-a-series\/","title":{"rendered":"How and Why People of Color are Included in Advertising: 9th in a Series"},"content":{"rendered":"

<\/a>In this series I have offered five explanations of why<\/em> people of color are included in advertising. Start with the first in the series and follow the links to the remaining four here<\/a>.<\/p>\n

I am now discussing how<\/em> they are included. Already I have shown that people of color are often whitewashed<\/a>, that they tend to be chaperoned by white people<\/a>, and\u00a0that they are often subordinated through placement and action<\/a>.\u00a0<\/p>\n

In this ninth installment, I illustrate how, while interracial friendships <\/em>are frequently pictured, interracial relationships <\/em>are very rarely pictured.\u00a0 Look closely, who is (hooking up) with who?<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

Also in this series:
\n(1) Including people of color so as to associate the product with the racial stereotype. <\/span><\/a>
\n(2) Including people of color to invoke (literally) the idea of \u201ccolor\u201d or \u201cflavor.\u201d<\/span><\/a>
\n(3) To suggest ideas like “hipness,” “modernity,” and “progress.”<\/a>
\n(4) To trigger the idea of human diversity<\/a>.
\n(5) To suggest that the company cares about diversity<\/a>.<\/p>\n

How are they included?
\n(6) They are “white-washed.”<\/a>
\n(7) They are “chaperoned.”<\/a>
\n(8) They are subordinated through placement or action.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this series I have offered five explanations of why people of color are included in advertising. Start with the first in the series and follow the links to the remaining four here. I am now discussing how they are included. Already I have shown that people of color are often whitewashed, that they tend […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23703,285,1760],"class_list":["post-4777","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-marketing","tag-raceethnicity","tag-raceethnicity-blacksafricans"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/4777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=4777"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/4777\/revisions"}],"predecessor-version":[{"id":30456,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/4777\/revisions\/30456"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=4777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=4777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=4777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}