{"id":47046,"date":"2012-05-05T18:45:20","date_gmt":"2012-05-05T23:45:20","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=47046"},"modified":"2017-09-17T15:04:03","modified_gmt":"2017-09-17T20:04:03","slug":"celebrate-cinco-de-mayo-with-a-mockery-of-mariachi","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/05\/05\/celebrate-cinco-de-mayo-with-a-mockery-of-mariachi\/","title":{"rendered":"Celebrate Cinco de Mayo with a Mockery of Mariachi?"},"content":{"rendered":"

\"\"<\/a>Dolores R. sent in a flubbed opportunity to represent Mexicans positively and reach out to the expanding Mexican market in the U.S. \u00a0In “honor” of Cinco de Mayo, Mike’s Hard Lemonade hired five men — \u00a0in fake mustaches and sombreros —\u00a0to pretend to be a Mariachi band<\/a>. \u00a0They then improvised songs in response to submissions from viewers. \u00a0The stunt is self-conscious, along the lines of the “ironic” “hipster racism” we now see so much of.<\/p>\n

The fake band may have been making fun of themselves, but they did so by engaging in something that they had already decided was ridiculous, Mariachi music. \u00a0Happy Cinco de Mayo, everyone.<\/p>\n

A better approach, Latino Rebels suggests<\/a>, would have been to spotlight some of the actual awesome Mariachi music out there. \u00a0They wouldn’t have even had to be traditional. \u00a0They could have hired a real band to improvise, or they could have drawn on the existing Mariachi cover bands, bands that do really neat stuff! \u00a0Here’s, for example, is a band covering Hotel California:<\/p>\n

<\/object><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Dolores R. sent in a flubbed opportunity to represent Mexicans positively and reach out to the expanding Mexican market in the U.S. \u00a0In “honor” of Cinco de Mayo, Mike’s Hard Lemonade hired five men — \u00a0in fake mustaches and sombreros —\u00a0to pretend to be a Mariachi band. \u00a0They then improvised songs in response to submissions […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[254,23703,1824,283,212,285,1754],"class_list":["post-47046","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-holidays","tag-marketing","tag-nation-mexico","tag-prejudicediscrimination","tag-alcohol","tag-raceethnicity","tag-raceethnicity-latinos"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/47046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=47046"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/47046\/revisions"}],"predecessor-version":[{"id":71535,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/47046\/revisions\/71535"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=47046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=47046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=47046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}