{"id":45518,"date":"2012-03-24T12:20:13","date_gmt":"2012-03-24T17:20:13","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=45518"},"modified":"2013-11-08T04:43:47","modified_gmt":"2013-11-08T09:43:47","slug":"beer-part-of-a-lovely-workday","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/03\/24\/beer-part-of-a-lovely-workday\/","title":{"rendered":"Beer: Part of a “Lovely” Workday"},"content":{"rendered":"

Here we have another great vintage ad (1962) that upsets the idea that today’s norms are trans-historical. \u00a0First, the idea of having a “pint about midday” would be considered inappropriate by many U.S. employers (though, as several commenters have pointed out, not necessarily elsewhere). \u00a0Second, the large print — “Beer, It’s Lovely!” — sounds unmasculine today, even though these grizzled sea-farers likely would have seemed perfectly masculine enough at the time.<\/p>\n

\"\"<\/a><\/p>\n

From the RAF Flying Review<\/em>, found at Retronaut<\/a>.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Here we have another great vintage ad (1962) that upsets the idea that today’s norms are trans-historical. \u00a0First, the idea of having a “pint about midday” would be considered inappropriate by many U.S. employers (though, as several commenters have pointed out, not necessarily elsewhere). \u00a0Second, the large print — “Beer, It’s Lovely!” — sounds unmasculine […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2087,212,23705,76],"class_list":["post-45518","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-masculinity","tag-alcohol","tag-vintage-stuff","tag-work"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/45518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=45518"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/45518\/revisions"}],"predecessor-version":[{"id":58430,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/45518\/revisions\/58430"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=45518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=45518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=45518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}