{"id":44912,"date":"2012-02-16T12:09:18","date_gmt":"2012-02-16T17:09:18","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=44912"},"modified":"2017-09-17T13:22:07","modified_gmt":"2017-09-17T18:22:07","slug":"creating-the-before-body","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/02\/16\/creating-the-before-body\/","title":{"rendered":"Creating the &#8220;Before&#8221; Body"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>By now, you&#8217;ve undoubtedly seen multiple examples of before-and-after photos that illustrated how re-touching is used to help celebrities and models meet those unrealistic beauty standards we see in the media (see our posts on <a href=\"https:\/\/thesocietypages.org\/socimages\/2011\/02\/10\/katy-perrys-rolling-stone-re-touching\/\" target=\"_blank\" rel=\"noopener\">Katy Perry<\/a>, a <a href=\"https:\/\/thesocietypages.org\/socimages\/2012\/01\/13\/fotoshop-by-adobe-parodies-beauty-product-ads\/\" target=\"_blank\" rel=\"noopener\">parody Photoshop ad<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/11\/22\/pre-photoshopped-playboy-photos-definitely-nsfw\/\" target=\"_blank\" rel=\"noopener\">pre-retouched <em>Playboy<\/em> pics (NSFW!)<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/12\/13\/newest-re-touch-reveal\/\" target=\"_blank\" rel=\"noopener\">Jessica Alba<\/a>, and <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/03\/28\/8037\/\" target=\"_blank\" rel=\"noopener\">Demi Moore and Kim Kardashian<\/a>). Dolores R. sent in a video of a man emphasizing the other side of the equation &#8212; that is, how the &#8220;before&#8221; body in supplement ads can be manipulated to make the apparent transformation especially dramatic:<\/p>\n<p style=\"text-align: center;\"><object width=\"500\" height=\"314\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/M957dACQyfU?version=3&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>For the full collection, see our <a href=\"http:\/\/pinterest.com\/socimages\/re-touching-photoshop-nsfw\/\" target=\"_blank\" rel=\"noopener\">Re-Touching\/Photoshop Pinterest board (NSFW)<\/a>.<\/p>\n<span class=\"ft_signature\"><em>Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>&nbsp; By now, you&#8217;ve undoubtedly seen multiple examples of before-and-after photos that illustrated how re-touching is used to help celebrities and models meet those unrealistic beauty standards we see in the media (see our posts on Katy Perry, a parody Photoshop ad, pre-retouched Playboy pics (NSFW!), Jessica Alba, and Demi Moore and Kim Kardashian). Dolores [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[287,2103],"class_list":["post-44912","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-re-touching","tag-gender-bodies"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/44912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=44912"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/44912\/revisions"}],"predecessor-version":[{"id":71452,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/44912\/revisions\/71452"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=44912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=44912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=44912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}