{"id":44416,"date":"2012-01-27T12:20:46","date_gmt":"2012-01-27T17:20:46","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=44416"},"modified":"2013-11-08T05:03:14","modified_gmt":"2013-11-08T10:03:14","slug":"two-more-inspiring-gender-neutral-lego-ads-from-1981","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/01\/27\/two-more-inspiring-gender-neutral-lego-ads-from-1981\/","title":{"rendered":"Two More Inspiring Gender-Neutral LEGO Ads"},"content":{"rendered":"<p>After the <a href=\"https:\/\/thesocietypages.org\/socimages\/2012\/01\/01\/beauty-and-the-new-lego-line-for-girls\/\">recent scandal over LEGO Friends<\/a>, I am excited to report that I am in the process of working with a LEGO &#8220;fanatic,&#8221; <a href=\"http:\/\/thinkingbrickly.blogspot.com\/\" target=\"_blank\">David Pickett<\/a>, on a series of posts about gender and the history of LEGO. \u00a0In the meantime, as a teaser, I wanted to offer you two LEGO ads that were from the same campaign as the one making its <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/07\/17\/vintage-lego-ad\/\">semi-viral way<\/a> around the internet (1980-1982). \u00a0As with the original, these are evidence that advertising doesn&#8217;t have to reproduce the idea of &#8220;opposite sexes&#8221;:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/01\/127.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44417\" title=\"\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/01\/127.png\" width=\"380\" height=\"510\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/01\/26.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44419\" title=\"\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2012\/01\/26.png\" width=\"384\" height=\"506\" \/><\/a><\/p>\n<p>Thanks to <a href=\"http:\/\/www.flickr.com\/photos\/moose_greebles\/with\/3718434254\/\" target=\"_blank\">Moose Greebles and his Photostream<\/a>.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>After the recent scandal over LEGO Friends, I am excited to report that I am in the process of working with a LEGO &#8220;fanatic,&#8221; David Pickett, on a series of posts about gender and the history of LEGO. \u00a0In the meantime, as a teaser, I wanted to offer you two LEGO ads that were from [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,55,2099,2102,253,1711,23705],"class_list":["post-44416","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-childrenyouth","tag-gender","tag-gender-childrenyouth","tag-gender-history","tag-history","tag-toysgames","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/44416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=44416"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/44416\/revisions"}],"predecessor-version":[{"id":58500,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/44416\/revisions\/58500"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=44416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=44416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=44416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}