{"id":43332,"date":"2012-01-08T12:27:18","date_gmt":"2012-01-08T17:27:18","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=43332"},"modified":"2013-11-08T05:10:16","modified_gmt":"2013-11-08T10:10:16","slug":"world-champion-olympic-medalist-reduced-to-woman-on-a-diet","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/01\/08\/world-champion-olympic-medalist-reduced-to-woman-on-a-diet\/","title":{"rendered":"World Champion Olympic Medalist Reduced to Woman-On-A-Diet"},"content":{"rendered":"

\"\"<\/a>This U.K. commercial for Hovis brand bread takes world champion, four-time Olympic medalist, Victoria Pendleton… and turns her into a woman on a diet.<\/p>\n

It begins with an image of her on a bicycle overlaid with her voice discussing the “focus, discipline, [and] determination” she needs to race well… and ends with her in the kitchen talking about how she needs to “stop snacking” and stay slim be cause she “wear[s] lycra for a living.”<\/p>\n

<\/object><\/p>\n

Thanks to Rowan T. for the submission!<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

This U.K. commercial for Hovis brand bread takes world champion, four-time Olympic medalist, Victoria Pendleton… and turns her into a woman on a diet. It begins with an image of her on a bicycle overlaid with her voice discussing the “focus, discipline, [and] determination” she needs to race well… and ends with her in the […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[235,55,8092,108],"class_list":["post-43332","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-dietexercise-industry","tag-gender","tag-gender-sports","tag-sports"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/43332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=43332"}],"version-history":[{"count":8,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/43332\/revisions"}],"predecessor-version":[{"id":58527,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/43332\/revisions\/58527"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=43332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=43332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=43332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}