{"id":42491,"date":"2011-12-03T12:05:23","date_gmt":"2011-12-03T17:05:23","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=42491"},"modified":"2013-11-09T04:59:57","modified_gmt":"2013-11-09T09:59:57","slug":"start-up-company-forgets-that-women-exist","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/12\/03\/start-up-company-forgets-that-women-exist\/","title":{"rendered":"Start-Up Company Forgets that Women Exist"},"content":{"rendered":"

Kathy H. sent in a link to a story about a start-up in Los Angeles, Scopely<\/a>, that’s trying to use humor to compete with the budgets of bigger companies. \u00a0Their aim is to hire engineers who are willing to trade a higher salary to get in on the ground floor of a promising, but nascent endeavor. \u00a0How are they doing it? \u00a0By promising silly signing-prizes, like $11,000 wrapped in bacon. \u00a0Cute, right? \u00a0But in their creative planning, they forgot that women exist. Here’s their list of bonuses:<\/p>\n

\"\"<\/a><\/p>\n

Cigars and beer are masculinized items, but tuxedos, cologne, and beard grooming oil are actually for <\/em>men. \u00a0Maybe the spear gun is for women? \u00a0 They do, to be fair, show a pair of breasts operating it.<\/p>\n

Maybe if Scopely\u00a0recognized the other half of the population, they\u00a0wouldn’t have to try so hard to find employees.<\/p>\n

UPDATE: <\/strong>A reader, who also happens to be a female engineer, noticed that Scopely throws in another sexist (and this time heterocentrist) LOL on its job application form, where it prompts applicants to put in their girlfriend’s phone number if they’re confident (and, yes, this could include lesbians, but I don’t think that’s what they were going for):<\/p>\n

\"\"<\/a><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Kathy H. sent in a link to a story about a start-up in Los Angeles, Scopely, that’s trying to use humor to compete with the budgets of bigger companies. \u00a0Their aim is to hire engineers who are willing to trade a higher salary to get in on the ground floor of a promising, but nascent […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2087,2100,290,54,76],"class_list":["post-42491","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-masculinity","tag-gender-work","tag-sciencetechnology","tag-sexual-orientation","tag-work"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=42491"}],"version-history":[{"count":11,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42491\/revisions"}],"predecessor-version":[{"id":58586,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42491\/revisions\/58586"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=42491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=42491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=42491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}