{"id":42481,"date":"2012-11-21T12:45:45","date_gmt":"2012-11-21T17:45:45","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=42481"},"modified":"2012-05-09T17:31:41","modified_gmt":"2012-05-09T22:31:41","slug":"for-a-wholesome-thanksgiving-choose-seagrams","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/11\/21\/for-a-wholesome-thanksgiving-choose-seagrams\/","title":{"rendered":"For a “Wholesome” Thanksgiving, Choose Seagram’s"},"content":{"rendered":"

In a now-unfamiliar advertising strategy, this 1936 Thanksgiving-themed ad for whiskey suggests you make the scientifically “wholesome” choice: Seagram’s Crown.<\/p>\n

\"\"<\/a><\/p>\n

Partial transcript:<\/p>\n

Months of research by a group of trained, impartial men brought the answer: Seagram’s Crown Whiskies, used in moderation, are kind, considerate whiskies, and most likely to agree with the average man… they are thousands of men’s choice AS A MOST WHOLESOME FORM OF WHISKEY, besides! \u00a0Choose them at the bar for your present pleasure without future penalty.<\/p><\/blockquote>\n

I’d like to practice… er, review the research methods.<\/p>\n

Found at Vintage Ads<\/a>. \u00a0Just for fun, see also: Whiskey-flavored toothpaste<\/a>.<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Lisa Wade is a\u00a0professor of sociology at Occidental College<\/a>. You can follow her on\u00a0Twitter<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a now-unfamiliar advertising strategy, this 1936 Thanksgiving-themed ad for whiskey suggests you make the scientifically “wholesome” choice: Seagram’s Crown. Partial transcript: Months of research by a group of trained, impartial men brought the answer: Seagram’s Crown Whiskies, used in moderation, are kind, considerate whiskies, and most likely to agree with the average man… they […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[252,254,23703,212,290],"class_list":["post-42481","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-healthmedicine","tag-holidays","tag-marketing","tag-alcohol","tag-sciencetechnology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=42481"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42481\/revisions"}],"predecessor-version":[{"id":47227,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42481\/revisions\/47227"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=42481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=42481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=42481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}