![\"\"](\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/11\/photo.jpg\" "\\"\\"")
<\/a><\/p>\nWhat\u2019s it saying? When a woman\u2019s upset, you can fix it with flowers.<\/p>\n
In equating “she\u2019s upset” with “get her flowers,” we\u2019re discouraged from considering whether she might have a good reason to be upset.<\/p>\n
Women have long been considered irrational creatures (it\u2019s one of the justifications for denying them the vote — they didn\u2019t have sufficient reason to make good choices in government) — much like children. When a child\u2019s upset, you don\u2019t reason with them, or think about whether you need to change your behaviour, you assume it\u2019s because the child is immature. This ad encourages us to treat women the same way, as if they\u2019ve just had their feelings hurt and a little consideration and then everything will be fine.\u00a0 This undermines women\u2019s status in a variety of contexts, communicating that women\u2019s complaints do not need to be taken seriously. This kind of attitude makes women less able to structure their social environments to meet their needs.<\/p>\n
More, this trope suggest that whatever a woman\u2019s concerns are, she\u2019ll abandon those positions and principles if you spend enough money. This construes women as corruptible — another construction justifying the lack of women in positions of authority. After all, would you want someone\u2019s who\u2019s irrational, materialistic, and corruptible running your company? Or your government?<\/p>\n
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n
Anastasia Kulpa teaches Sociology at Grant MacEwan University in Edmonton, Alberta, Canada. Her research interests include the sociology of post-secondary classrooms, and cultural vehicles for transmitting ideology (class, music, television, etc.).<\/p>\n","protected":false},"excerpt":{"rendered":"
In addition to selling stuff, advertising tell us something about what “normal” relationships between people look like, such as the case below, submitted by Kyra M. What\u2019s it saying? When a woman\u2019s upset, you can fix it with flowers. In equating “she\u2019s upset” with “get her flowers,” we\u2019re discouraged from considering whether she might have […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329,55,2098,283],"class_list":["post-42104","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-emotion","tag-gender","tag-gender-prejudicediscrimination","tag-prejudicediscrimination"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=42104"}],"version-history":[{"count":3,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42104\/revisions"}],"predecessor-version":[{"id":45436,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/42104\/revisions\/45436"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=42104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=42104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=42104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}