{"id":41958,"date":"2011-12-23T12:44:46","date_gmt":"2011-12-23T17:44:46","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=41958"},"modified":"2013-11-09T04:49:33","modified_gmt":"2013-11-09T09:49:33","slug":"this-years-edition-of-gender-stereotyped-gift-guides","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/12\/23\/this-years-edition-of-gender-stereotyped-gift-guides\/","title":{"rendered":"This Year’s Edition of Gender Stereotyped Gift Guides"},"content":{"rendered":"

Fraulion sent in this screenshot from the Amazon.com homepage. \u00a0In case you needed help buying gifts, dads like history and politics, moms\u00a0like to smell nice and look shiny, girlfriends and wives like chick flicks and cute stuff, boyfriends and husbands like classic rock and knowing what time it is, grandpas like to watch documentaries (probably about “the war”), and grandmas just want to look at pictures of their grandchildren.<\/p>\n

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Last but not least,\u00a0Rob W. sent in another Amazon.com gift guide that suggests that women <\/em>want a masculine-looking watch and men <\/em>want a wine aerator (I don’t know what that is, but wine is woman-y right?). \u00a0So… counter-stereotypical push back against the gender machine? \u00a0Or a typo? \u00a0I’m going with typo. \u00a0Funny typo.<\/p>\n

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More after the jump:<\/p>\n

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Alex T. sent in pages from a toy catalog put out by the Australian superstore, Myer. \u00a0Judging by its pages, boys enjoy pretending to be scientists, engineers, and soldiers (or generally shooting things), whereas girls like to cook, cook, take care of babies, clean, and look pretty:<\/p>\n

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A reader-who-prefers-to-remain anonymous sent in a link to the Pottery Barn Kids holiday catalog<\/a>. \u00a0Sandwiched between two more gender neutral sets of pages are the obviously boy and girl sections. \u00a0These two pictures pretty much sum it up:<\/p>\n

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Interestingly, the reader said that the print version of the magazine was very slightly less gender-stereotypical and more race-mixed.<\/p>\n

For a gift guide that’s not-so-gendered, visit Think Geek. \u00a0Fitz sent in links to the “For Him”<\/a> and “For Her”<\/a> pages on the site. \u00a0The gift guide is gendered, then, as opposed to being organized in some other way, but the suggested presents aren’t as strongly gendered as we see elsewhere. \u00a0Not only is there some overlap, but things like bacon-flavored chapstick and a pizza cutter in the shape of the Star Trek enterprise are suggested for women and things like cupcake-flavored mints and mini stuffed microbes are suggested for men. \u00a0So, it’s no gender-free panacea, but it’s less binary than we’re used to.<\/p>\n

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For gendered Christmas gift guides from previous years, see\u00a0Gift Giving with Gender Stereotypes<\/a>,\u00a0More Gender Gift Giving and Advertising<\/a>,\u00a0Another Gendered Gift Guide<\/a>,\u00a0and more Gendered Gift Guides<\/a>. \u00a0Sorry about the repetitive, boring post titles… but gender stereotypes are, in fact, repetitive and boring!!!<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Fraulion sent in this screenshot from the Amazon.com homepage. \u00a0In case you needed help buying gifts, dads like history and politics, moms\u00a0like to smell nice and look shiny, girlfriends and wives like chick flicks and cute stuff, boyfriends and husbands like classic rock and knowing what time it is, grandpas like to watch documentaries (probably […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[349,55,254,778],"class_list":["post-41958","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ageaging","tag-gender","tag-holidays","tag-intersectionality"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/41958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=41958"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/41958\/revisions"}],"predecessor-version":[{"id":58560,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/41958\/revisions\/58560"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=41958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=41958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=41958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}