{"id":40606,"date":"2012-02-26T12:00:38","date_gmt":"2012-02-26T17:00:38","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=40606"},"modified":"2013-11-08T04:52:21","modified_gmt":"2013-11-08T09:52:21","slug":"sexualization-increases-likelihood-that-men-objectify-women","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/02\/26\/sexualization-increases-likelihood-that-men-objectify-women\/","title":{"rendered":"Sexualization Increases Sexist Men’s Objectification of Women (NSFW)"},"content":{"rendered":"

On the heels of our guest post describing the surprising rise in hypersexually-objectified women on the cover of Rolling Stone<\/em><\/a>, comes troubling research out of cognitive neuroscience, sent in by Dolores R.<\/p>\n

Mina Cikara and colleagues did a series of experiments<\/a> — using Implicit Association and fMRI — to test whether sexist and non-sexist men’s\u00a0cognition\u00a0varied when looking at sexualized versus non-sexualized images of women. In fact, when men who tested high on a scale of sexism were shown images of sexualized women, they associated them more easily with words that implied an objectified “thing” than a thinking “person.” This was reflected in the fMRI study.<\/p>\n

The take home message? When sexist men are exposed to strongly sexualized messages, they are inclined to dehumanize women, to see them as things. \u00a0Seeing someone as a thing is the first step towards treating her like her desires, thoughts, and preferences do not exist (because objects don’t think). \u00a0In other words, it facilitates sexual assault.<\/p>\n

So… hmmmm… who to pick on here. \u00a0How about American Apparel…<\/p>\n

American Apparel, this is brain poison (after the jump; NSFW):<\/p>\n

<\/p>\n

\"\"<\/a>(more particularly egregious American Apparel Ads here<\/a>)<\/p>\n

For more on American Apparel, see our post on <\/span>leftist balkanization<\/a> and <\/span>the difference between modeling clothes and modeling one’s body<\/a>.<\/span><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

On the heels of our guest post describing the surprising rise in hypersexually-objectified women on the cover of Rolling Stone, comes troubling research out of cognitive neuroscience, sent in by Dolores R. Mina Cikara and colleagues did a series of experiments — using Implicit Association and fMRI — to test whether sexist and non-sexist men’s\u00a0cognition\u00a0varied […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,55,2093,23703,675,120],"class_list":["post-40606","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-objectification","tag-gender","tag-gender-objectification","tag-marketing","tag-psychology","tag-sex"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/40606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=40606"}],"version-history":[{"count":16,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/40606\/revisions"}],"predecessor-version":[{"id":58464,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/40606\/revisions\/58464"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=40606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=40606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=40606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}