{"id":40497,"date":"2011-10-21T12:13:51","date_gmt":"2011-10-21T17:13:51","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=40497"},"modified":"2011-11-09T14:20:48","modified_gmt":"2011-11-09T19:20:48","slug":"can-giant-corporations-save-the-family-2","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/10\/21\/can-giant-corporations-save-the-family-2\/","title":{"rendered":"Can Giant Corporations Save &#8220;The Family&#8221;?"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/10\/18.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/10\/18.png\" alt=\"\" title=\"\" width=\"419\" height=\"133\" class=\"aligncenter size-full wp-image-40504\" \/><\/a><br \/>\nA group of conservative research institutes led by W. Bradford Wilcox&#8217;s National Marriage Project, with support from the\u00a0<a href=\"http:\/\/rightweb.irc-online.org\/profile\/Bradley_Foundation\" target=\"_blank\">Bradley Foundation<\/a>, have produced a website called\u00a0<a href=\"http:\/\/sustaindemographicdividend.org\" target=\"_blank\">The Sustainable Demographic Dividend<\/a>. They argue:<\/p>\n<blockquote><p>&#8230;the long-term fortunes of the modern economy rise and fall with the family. The report focuses on the key roles marriage and fertility play in sustaining long-term economic growth, the viability of the welfare state, the size and quality of the workforce, and the profitability of large sectors of the modern economy.<\/p><\/blockquote>\n<p>The analysis is not important, mostly focusing on promoting religion and marriage (I wrote more about one of the articles\u00a0<a href=\"http:\/\/familyinequality.wordpress.com\/2011\/10\/10\/crying-out-for-more-babies\/\" target=\"_blank\">here<\/a>). But they do make a unique appeal to corporate America:<\/p>\n<blockquote><p>Companies whose fortunes are linked to the health of the family, such as Procter &amp; Gamble, spend billions of dollars each year on advertising. &#8230; Executives with oversight across brands should ask themselves a simple question: Do the messages used in our advertising make family life look attractive? Or do they exalt single living? Obviously, it\u2019s in their long-term interest to do more of the former.<\/p><\/blockquote>\n<p>And they offer as a positive example this video from Proctor &amp; Gamble, celebrating the company&#8217;s 75th anniversary in the Philippines.<\/p>\n<p style=\"text-align:center\"><object width=\"420\" height=\"315\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/nKpj_H-GI6g?version=3&amp;hl=en_US\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n<p>One of the essays in the report says,<\/p>\n<blockquote><p>A turning point has occurred in the life of the human race. The sustainability of humankind\u2019s oldest institution, the family\u2014the fount of fertility, nurturance, and human capital\u2014is now an open question.<\/p><\/blockquote>\n<p>Would more of this kind of advertising help to bring back the traditional family?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A group of conservative research institutes led by W. Bradford Wilcox&#8217;s National Marriage Project, with support from the\u00a0Bradley Foundation, have produced a website called\u00a0The Sustainable Demographic Dividend. They argue: &#8230;the long-term fortunes of the modern economy rise and fall with the family. The report focuses on the key roles marriage and fertility play in sustaining [&hellip;]<\/p>\n","protected":false},"author":287,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,272,23703],"class_list":["post-40497","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-economics","tag-marriagefamily","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/40497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/287"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=40497"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/40497\/revisions"}],"predecessor-version":[{"id":41743,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/40497\/revisions\/41743"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=40497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=40497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=40497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}