{"id":4023,"date":"2008-11-09T01:01:49","date_gmt":"2008-11-09T06:01:49","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=4023"},"modified":"2010-11-24T02:43:31","modified_gmt":"2010-11-24T07:43:31","slug":"selling-bread-with-blackness","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/11\/09\/selling-bread-with-blackness\/","title":{"rendered":"Selling Bread with Blackness"},"content":{"rendered":"<p>Anneliese W. sent us this Australian ad campaign for Noble Rise bread.\u00a0 The claim is that other breads are &#8220;bland&#8221; and that Noble Rise bread is not.\u00a0 To make the claim, the advertisements use\u00a0Black people\u00a0to signify spice and flavor.\u00a0 Anneliese writes:<\/p>\n<blockquote><p>&#8230;what really struck me about this campaign is the use of coloured bodies to represent excitement, flavour and coolness. The slogan for the campaign is something like &#8220;take a stand against bland&#8221; &#8211; bland being &#8216;normal&#8217; and everyday, and in some ads the obvious unspoken is that blandness is white.\u00a0 Framing blackness as the opposite of &#8216;bland&#8217; is just another example of the &#8216;other-ing&#8217; of black bodies, and re-enforcing the idea that white western culture is &#8216;bland&#8217; or non-existent.<\/p><\/blockquote>\n<p style=\"text-align: center\">[youtube]http:\/\/au.youtube.com\/watch?v=aXfxKJnR54Q[\/youtube]<\/p>\n<p style=\"text-align: center\">[youtube]http:\/\/au.youtube.com\/watch?v=xpO3eF7wrC8[\/youtube]<\/p>\n<p style=\"text-align: center\">[youtube]http:\/\/au.youtube.com\/watch?v=cwIOM3BzjOM[\/youtube]<\/p>\n<p style=\"text-align: center\">[youtube]http:\/\/au.youtube.com\/watch?v=h3SSPQgm2jA[\/youtube]<\/p>\n<p>I offer several more examples of this phenonemon <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/05\/24\/why-and-how-people-of-color-are-included-in-advertising-2nd-in-a-series\/\" target=\"_self\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anneliese W. sent us this Australian ad campaign for Noble Rise bread.\u00a0 The claim is that other breads are &#8220;bland&#8221; and that Noble Rise bread is not.\u00a0 To make the claim, the advertisements use\u00a0Black people\u00a0to signify spice and flavor.\u00a0 Anneliese writes: &#8230;what really struck me about this campaign is the use of coloured bodies to [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2124,1765,285,1760],"class_list":["post-4023","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-foodagriculture","tag-nation-australia","tag-raceethnicity","tag-raceethnicity-blacksafricans"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/4023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=4023"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/4023\/revisions"}],"predecessor-version":[{"id":29879,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/4023\/revisions\/29879"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=4023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=4023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=4023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}