{"id":39375,"date":"2011-09-13T10:10:11","date_gmt":"2011-09-13T15:10:11","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=39375"},"modified":"2013-11-09T05:57:28","modified_gmt":"2013-11-09T10:57:28","slug":"guy-wine-and-chick-beer-when-will-it-end","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/09\/13\/guy-wine-and-chick-beer-when-will-it-end\/","title":{"rendered":"Guy Wine and Chick Beer… When Will It End?"},"content":{"rendered":"

You know, if we just stopped\u00a0gendering<\/a> things<\/a> in the first place, we wouldn’t have to bend over backwards to get our products sold to the other 50% of humanity. \u00a0Case in point…<\/p>\n

Lucia M.M. sent in this effort to sell wine to the Monday night football crowd:<\/p>\n

\"\"<\/a><\/p>\n

Meanwhile, seven of our Readers sent in the new female-branded beer “chick beer<\/a>” (“just 97 calories and 3.5 carbs”):<\/p>\n

\"\"<\/a>Another reader tipped us off that Molson is in on the game too with it’s girly pink brand, Animee<\/a>:<\/p>\n

\"\"<\/a><\/p>\n

See also\u00a0a long list of gendered\/sexualized foodstuffs<\/a> and other things that are gendered for no conceivable reason<\/a>.<\/p>\n

UPDATE: <\/strong>Several readers suggested that the Monday Night Football wine may actually be aimed at women who like football. \u00a0There are lots of them.<\/p>\n

Thanks to our readers for the submission!: Yvette, Kirsten O’N.,\u00a0Jayna T., Amanda S., Rosemary McM., Caitlin C., <\/span>Andrew P.<\/a>, Tom Megginson (of <\/span>Work that Matters<\/a>), and Kjerstin G. (for <\/span>About-Face<\/a>).<\/span><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

You know, if we just stopped\u00a0gendering things in the first place, we wouldn’t have to bend over backwards to get our products sold to the other 50% of humanity. \u00a0Case in point… Lucia M.M. sent in this effort to sell wine to the Monday night football crowd: Meanwhile, seven of our Readers sent in the […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2124,55,23703],"class_list":["post-39375","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-foodagriculture","tag-gender","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/39375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=39375"}],"version-history":[{"count":13,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/39375\/revisions"}],"predecessor-version":[{"id":58696,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/39375\/revisions\/58696"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=39375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=39375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=39375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}