{"id":387,"date":"2008-01-26T22:13:00","date_gmt":"2008-01-27T03:13:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/01\/26\/the-fetishization-of-black-womens-behinds\/"},"modified":"2009-11-29T14:02:09","modified_gmt":"2009-11-29T19:02:09","slug":"the-fetishization-of-black-womens-behinds","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/01\/26\/the-fetishization-of-black-womens-behinds\/","title":{"rendered":"The Fetishization Of Black Women\u2019s Behinds"},"content":{"rendered":"

These advertisements, the first two for a brand of jeans called Apple Bottoms, all fetishize black women’s behinds:<\/p>\n

<\/a>
\n<\/a><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Underneath Beyonce’s name it says: “The body, the booty, the backstabbing.”<\/p>\n

\"\"<\/a><\/p>\n

In this two-page spread, the body isn’t necessarily black… but it might be an interesting question as to whether the viewers assume, or might be expected to assume, it is.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Text:<\/p>\n

\n

MY BUTT is big
\nand round like the letter c
\nand ten thousand lunges
\nhave made it rounder
\nbut not smaller
\nand that’s just fine.
\nIt’s a space heater
\nfor myside of the bed
\nIt’s my ambassador
\nto those who walk behind me
\nIt’s a border collie
\nthat herds skinny women
\naway from the best deals
\nat clothing sales.
\nMy butt is big
\nand that’s just fine
\nand those who might scorn it
\nare invited to kiss it.<\/p>\n<\/blockquote>\n

I think it’s interesting the way this poem pits “skinny women” against women with a big butt… so valorizing the big butt but only by taking down the skinny (white?) girl.<\/p>\n

Divide and conquer.<\/p>\n

You might pair these images with this post<\/a> about a Pilates DVD.<\/p>\n","protected":false},"excerpt":{"rendered":"

These advertisements, the first two for a brand of jeans called Apple Bottoms, all fetishize black women’s behinds: Underneath Beyonce’s name it says: “The body, the booty, the backstabbing.” In this two-page spread, the body isn’t necessarily black… but it might be an interesting question as to whether the viewers assume, or might be expected […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[218,55,2103,778,285,1760],"class_list":["post-387","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bodies","tag-gender","tag-gender-bodies","tag-intersectionality","tag-raceethnicity","tag-raceethnicity-blacksafricans"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"predecessor-version":[{"id":17039,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/387\/revisions\/17039"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}