{"id":3821,"date":"2008-10-29T09:29:12","date_gmt":"2008-10-29T14:29:12","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=3821"},"modified":"2010-11-24T02:29:17","modified_gmt":"2010-11-24T07:29:17","slug":"blackberry-storm-ad-hey-guess-what-youre-a-white-male","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/10\/29\/blackberry-storm-ad-hey-guess-what-youre-a-white-male\/","title":{"rendered":"Blackberry Storm Ad: Hey, Guess What? You&#8217;re a White Male!"},"content":{"rendered":"<p>One of the preview ads for the Blackberry Storm is shot from the point of view of a guy approaching a Blackberry on a table. We hear his internal monologue, then see his hand reach for the Blackberry. As music wells up and the scene disappears, we&#8217;re supposed to assume that he&#8217;s been impressed or sucked into an alternate reality or something.<\/p>\n<p>The framing of the ad puts the viewers in the man&#8217;s place. assuming that the viewers are heteronormative white bourgeois men and, if they aren&#8217;t, imposing this status upon them. It&#8217;s a nice example of how modern US middle-class society continues to assume that hetero white men are the default type of people.<\/p>\n<p style=\"text-align: center\">[youtube]http:\/\/www.youtube.com\/watch?v=gbWsQCbqcE0[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the preview ads for the Blackberry Storm is shot from the point of view of a guy approaching a Blackberry on a table. We hear his internal monologue, then see his hand reach for the Blackberry. As music wells up and the scene disappears, we&#8217;re supposed to assume that he&#8217;s been impressed or [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,229,55,2087,2159,293],"class_list":["post-3821","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-class","tag-consumption","tag-gender","tag-gender-masculinity","tag-gadgets","tag-social-construction"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=3821"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3821\/revisions"}],"predecessor-version":[{"id":29834,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3821\/revisions\/29834"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=3821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=3821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}