{"id":37411,"date":"2011-07-22T10:36:19","date_gmt":"2011-07-22T15:36:19","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=37411"},"modified":"2013-11-10T23:53:57","modified_gmt":"2013-11-11T04:53:57","slug":"the-sexy-woman-as-reward","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/07\/22\/the-sexy-woman-as-reward\/","title":{"rendered":"The (Sexy) Woman as Reward"},"content":{"rendered":"

Mandi B. sent in this straightforward example of the way that women are positioned as commodities in advertising. \u00a0The email ad for Spirit Airlines reads “Trade Up for a Better Flight Awards Card” and illustrates that trade with a new car, a younger look, and a lady in red. \u00a0What does the lady have to do with it? Absolutely nothing. But it works because we’re accustomed to thinking of sexy women as prizes for men’s success.<\/p>\n

\"\"<\/a><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Mandi B. sent in this straightforward example of the way that women are positioned as commodities in advertising. \u00a0The email ad for Spirit Airlines reads “Trade Up for a Better Flight Awards Card” and illustrates that trade with a new car, a younger look, and a lady in red. \u00a0What does the lady have to […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,55,2093],"class_list":["post-37411","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-objectification","tag-gender","tag-gender-objectification"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/37411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=37411"}],"version-history":[{"count":8,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/37411\/revisions"}],"predecessor-version":[{"id":58781,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/37411\/revisions\/58781"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=37411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=37411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=37411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}