![\"\"](\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/storzette.jpg\")
<\/a>![\"\"](\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/2storzette.jpg\")
<\/a>From the website:<\/p>\n
“In 1953 Storz tried to market a new product for women, ‘Storzette.’ Designed to be a beer for the ladies it was supposedly not too bitter and was calorie controlled. it also came in a smaller can, 8 ounces, which Storz called “Queen sized” and it came in four can packs called “Princess Packs.” The brewery noted that market studies showed that many women felt that the standard 12 oz can provided too large a serving. The beer inside was also different, made to be less bitter than standard beers. The can even had a pink orchid pictured on it to help it appeal to women. It’s initial test market results in San Diego seemed positive, but in the end the effort was not successful and Storzette did not last long on the market. As a result, the little can with the orchid is very scarce. Storz also used a slogan on its regular cans for awhile in the 1950s, “the Orchid of Beer” which has to be one of the more unusual beer advertising slogans.”<\/p>\n
These images are of a beer marketed specifically to women in 1953, Storzette by Storz. From the website: “In 1953 Storz tried to market a new product for women, ‘Storzette.’ Designed to be a beer for the ladies it was supposedly not too bitter and was calorie controlled. it also came in a smaller can, […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2096,2102,253,23703,212,23705],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-femininity","tag-gender-history","tag-history","tag-marketing","tag-alcohol","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":17051,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/369\/revisions\/17051"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"