{"id":36510,"date":"2011-08-06T10:59:22","date_gmt":"2011-08-06T15:59:22","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=36510"},"modified":"2013-11-09T06:16:36","modified_gmt":"2013-11-09T11:16:36","slug":"same-baby-different-color","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/08\/06\/same-baby-different-color\/","title":{"rendered":"Same Baby, Different Color"},"content":{"rendered":"

Cross-posted at Scientopia<\/a>.<\/em><\/p>\n

In March we posted a set of greeting cards<\/a>: a pink and a blue one congratulating new parents on a girl and a blue respectively. \u00a0The cards pictured exactly the same baby, revealing the way in which we gender infants before there are any discernable signs of sex (outside of the genitals). \u00a0Since then we’ve received two more examples of the phenomenon. \u00a0The first, sent in by Christine, is from FailBlog:<\/p>\n

\"\"<\/a><\/p>\n

The second is for a (pointlessly gendered<\/a>) hygiene kit at Walmart, sent in by Laura Confer:<\/p>\n

\"\"<\/a><\/p>\n

The use of exactly the same baby just tickles me. \u00a0The marketers know that babies look like, well, babies. \u00a0We aren’t “opposite sexes,” especially at six months old. \u00a0But the sex of the child is very important to adults. \u00a0So they use color cues to make the consumer feel like they’re choosing the “right” or the “cutest” item. \u00a0But they can use any child — girl or boy — to sell the item… because that’s not what it’s actually about<\/em>.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Cross-posted at Scientopia. In March we posted a set of greeting cards: a pink and a blue one congratulating new parents on a girl and a blue respectively. \u00a0The cards pictured exactly the same baby, revealing the way in which we gender infants before there are any discernable signs of sex (outside of the genitals). […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,373,55,2099,23703],"class_list":["post-36510","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-childrenyouth","tag-color","tag-gender","tag-gender-childrenyouth","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/36510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=36510"}],"version-history":[{"count":12,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/36510\/revisions"}],"predecessor-version":[{"id":58746,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/36510\/revisions\/58746"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=36510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=36510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=36510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}