{"id":36254,"date":"2011-06-17T10:09:34","date_gmt":"2011-06-17T15:09:34","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=36254"},"modified":"2013-11-11T02:47:30","modified_gmt":"2013-11-11T07:47:30","slug":"need-creation-and-urine-odor-prevention","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/06\/17\/need-creation-and-urine-odor-prevention\/","title":{"rendered":"Need Creation and Urine-Odor Prevention"},"content":{"rendered":"

\"\"<\/a><\/p>\n

In a capitalist economy, one way for an entrepreneur to succeed is by creating an insecurity and offering a product to address it. \u00a0I’m going to call “need creation” on You Go Girl<\/a>, sent in by Clare. \u00a0The marketing for You Go Girl revolves around the “plume” released by your toilet. \u00a0Beware, it says, while you attempt to flush it your urine is actually rising from the toilet to descend on your toothbrush and <\/em>your boyfriend’s nostrils.<\/p>\n

<\/object><\/p>\n

The commercial suggests that you should use the product both for our health and because we should be embarrassed if someone can tell we’ve urinated. \u00a0Only women, however, who are stereotyped as being both cleaner and more concerned with hiding bodily functions, are targeted (note the name of the product).<\/p>\n

This isn’t the only product aimed at reducing the odor associated with urination. \u00a0Fresh Drop Bathroom Odor Preventer is another option for those of us worried about our urine clouds, and this one is for men too!<\/p>\n

<\/object><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

In a capitalist economy, one way for an entrepreneur to succeed is by creating an insecurity and offering a product to address it. \u00a0I’m going to call “need creation” on You Go Girl, sent in by Clare. \u00a0The marketing for You Go Girl revolves around the “plume” released by your toilet. \u00a0Beware, it says, while […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[98,329,252],"class_list":["post-36254","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-capitalism","tag-emotion","tag-healthmedicine"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/36254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=36254"}],"version-history":[{"count":8,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/36254\/revisions"}],"predecessor-version":[{"id":58831,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/36254\/revisions\/58831"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=36254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=36254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=36254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}