{"id":35843,"date":"2011-05-14T11:23:51","date_gmt":"2011-05-14T16:23:51","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=35843"},"modified":"2011-10-26T02:14:36","modified_gmt":"2011-10-26T07:14:36","slug":"skechers-shape-ups-for-tween-girls","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/05\/14\/skechers-shape-ups-for-tween-girls\/","title":{"rendered":"Skechers Shape-Ups for Tween Girls"},"content":{"rendered":"

Kristie V. let us know about a new item in Skechers’ Shape-Ups line of shoes. If you aren’t familiar with Shape-Ups, they’re the sneakers with the specially-shaped soles that supposedly firm your butt as you walk. Now Skechers has introduced a line of Shape-Ups targeted at tween girls (via Shine<\/a>):<\/p>\n

<\/object><\/p>\n

I was particularly struck by the scene at 23 seconds in, where the girl confidently bounces along in her Shape-Up, trailed by exhausted-looking boys dressed up as food:<\/p>\n

\"\"<\/a><\/p>\n

Apparently Shape-Ups not only firm your butt, they give you the ability to reject food as well.<\/p>\n

Though Skechers apparently claims to be targeting childhood obesity, at least two independent studies<\/a> found that these types of shoes have no benefit in terms of fitness, whether measured by calories burned or level of muscle toning. But as Morning Gloria at Jezebel<\/a> points out, girls are never too young to be socialized into buying products of questionable effectiveness — and avoiding food — in the hopes of “looking good and having fun,” as the ad put it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kristie V. let us know about a new item in Skechers’ Shape-Ups line of shoes. If you aren’t familiar with Shape-Ups, they’re the sneakers with the specially-shaped soles that supposedly firm your butt as you walk. Now Skechers has introduced a line of Shape-Ups targeted at tween girls (via Shine): I was particularly struck by […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[235,223,225,55,2089,2099,2096],"class_list":["post-35843","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-dietexercise-industry","tag-childrenyouth","tag-clothesfashion","tag-gender","tag-gender-beauty","tag-gender-childrenyouth","tag-gender-femininity"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/35843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=35843"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/35843\/revisions"}],"predecessor-version":[{"id":40982,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/35843\/revisions\/40982"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=35843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=35843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=35843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}